| 1. |
- Karlsson, Ted, et al.
(författare)
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Price as a variable in online consumer trade-offs
- 2005
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Ingår i: Marketing Intelligence & Planning. - : Emerald. - 0263-4503 .- 1758-8049. ; 23:4, s. 350-358
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Tidskriftsartikel (refereegranskat)abstract
- Purpose - To determine the impact of price on consumer decision making in online environments. Design/methodology/approach - Uses a conjoint experiment to investigate the trade-offs customers make when choosing and to establish their relative weights in online and offline situations. Findings - Finds that customers expect prices to be lower in an online environment than in a traditional sales channel. Research limitations/implications - Despite acknowledged limitations of experimental design and student samples, the findings have both theoretical and practical implications. Practical implications - Marketing planners can use the intelligence gained from conjoint studies such as this to improve the design and implementation of online retail experiences. Originality/value - Compares online and offline shopping environments with specific regard to the importance of price in each in the consumer decision-making processes, a hitherto overlooked issue in marketing research.
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| 2. |
- Pitt, Leyland F., et al.
(författare)
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What I say about myself : communication of brand personality by African countries
- 2007
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Ingår i: Tourism Management. - : Elsevier BV. - 0261-5177 .- 1879-3193. ; 28:3, s. 835-844
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Tidskriftsartikel (refereegranskat)abstract
- This study analyses website brand communication by African nations using Aaker's brand personality dimensions. A multistage methodology focused on 10 African countries, using a combination of content analysis and correspondence analysis. We found that some countries have specific brand personalities while others are failing to communicate their brand personalities distinctly. This article illustrates a powerful, but simple and relatively inexpensive way for international marketers to study communicated brand personality. Although there are 53 countries on the African continent, only 10 countries were covered by this research. The intent was, however, to demonstrate a research method, rather than have comprehensive coverage of the African continent. The major contribution of this study is the use of a new research approach and set of tools that both tourism researchers and managers can use. The technique is easy to use, and the results are easy to interpret.
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| 3. |
- Pitt, Leyland, et al.
(författare)
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Integrating the smartphone into a sound environmental information systems strategy : principles, practices and a research agenda
- 2011
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Ingår i: Journal of strategic information systems. - : Elsevier BV. - 0963-8687 .- 1873-1198. ; 20:1, s. 27-37
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Tidskriftsartikel (refereegranskat)abstract
- Smartphones are both green technologies and an integral parts of green information systems that are beginning to make serious contributions toward a sustainable environment. We trace the rise of the smartphone, with particular attention given to the iPhone and its many applications. The fundamental differences between smartphone-based and more common Internet applications, and how these might enhance sustainable strategies for organizations with a green agenda are highlighted. U-Commerce is suggested as a theoretical framework that best explains this, and the four dimension of U-Commerce are employed to illustrate how innovative organizations are using the unique characteristics of smartphones to pursue environmentally sound strategies. A process that might be followed for indentifying applications for sustainable issues, making sure that the applications take advantages of a smartphone's unique features, and that contribute to sustainability by using fewer resources, protecting resources, and improving our use of current resources. The paper concludes by identifying a research agenda for information systems scholars to pursue studying the use of smartphones in search of a sustainable information technology agenda.
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| 4. |
- Skarmeas, Dionysis, et al.
(författare)
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Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products
- 2008
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Ingår i: Industrial Marketing Management. - : Elsevier. - 0019-8501 .- 1873-2062. ; 37, s. 23-36
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Tidskriftsartikel (refereegranskat)abstract
- Although we are beginning to comprehend the fundamental importance of relationship quality in interorganizational exchange, a relatively small, but growing, body of literature that has not kept pace with the tremendous growth in global channel transactions has been devoted to the development of cross-border relationship quality. This study addresses this gap in the literature by investigating the extent to which certain market and exporter characteristics affect the development of relationship quality in the context of importing distributors trading with exporting manufacturers of industrial products. Relationship quality is viewed as a higher-order construct composed of trust, commitment, and satisfaction. Findings reveal that psychic distance is related negatively to relationship quality, while transaction-specific investments and role performance are associated positively with relationship quality. No link is found between environmental uncertainty and relationship quality. Managerial implications of the findings are considered and limitations along with future research directions discussed.
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