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Sökning: WFRF:(Sundström Malin 1968 )

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  • Jonsson, Anna, 1976-, et al. (författare)
  • Handelns digitalisering och förändrade affärer
  • 2017
  • Rapport (övrigt vetenskapligt)abstract
    • Syftet med studien var att utveckla en förståelse för hur digitaliseringen påverkar handelns affärer både i termer av hur handelsföretag gör affärer och hur den fysiska butiken – affären – påverkas. Projektet har haft följande övergripande forskningsfrågor: (1) Hur förändras handelns affärsmodeller av digitaliseringen och vilka förändringar ger de upphov till för den fysiska butiken? (2) Hur påverkar dessa (o)förändrade affärsmodeller handelns möjligheter till värdeskapande för konsumenter och samhället i övrigt? (3) Hur kan förändrade möjligheter till värdeskapande tillvaratas av handelns företag och medarbetare? Studien, baserad på intervjuer och observationer av åtta detaljhandelsföretag som representerar olika branscher och storlek, har genomförts i tre delprojekt.
  • Hagberg, Johan, 1973-, et al. (författare)
  • Att handla dagligvaror
  • 2008
  • Ingår i: Sundström, Malin & Hagberg, Johan (Red.) ICA-Citykunderna i Borås: Fältstudier av konsumentbeteende i dagligvarubutiker. - 978-91-85659-30-2 ; s. 8-13
  • Bokkapitel (övrigt vetenskapligt)
  • Hagberg, Johan, et al. (författare)
  • Digitalization of retailing: A review and framework
  • 2015
  • Ingår i: 18th EAERCD Conference Rennes, France 1-3 July 2015. - 978-2-7466-8451-5
  • Konferensbidrag (refereegranskat)abstract
    • ‘Digitalization’ is one of the most significant ongoing transformations of contemporary society and encompasses many aspects of business and everyday life. These transformations are especially important for the retail sector as it both affects and is affected by the development. So far, scholarly conversation about retailing’s digitalization has been voluminous but relatively limited to specific aspects of digitalization, e.g., e-commerce. The purpose of this paper is to systematically analyse how retailing has transformed and is being transformed due to digitalization. This is done by reviewing and discussing the literature and developing a framework comprising four elements: exchanges, actors, offerings, and settings. It is argued that digitalization transforms: i) the retailing exchanges in a number of ways and in various facets of exchange: communications, transactions, and distribution; ii) the nature of retail offerings, and leads to blurred distinctions between products and services and what constitutes the actual offering; iii) the retail settings, i.e., where and when retailing takes place; and iv) the actors participating in retailing, i.e. retailers, consumers, and other parties. The article proposes that these elements are mutually reinforcing, which leads to a certain dynamic and far-reaching transformations due to digitalization. It is concluded that digitalization, far from being restricted to e-commerce, is more or less transforming all areas of retailing, which will possibly also have implications for the very definition of retailing.
  • Hagberg, Johan, et al. (författare)
  • Handelns digitalisering : Undran inför framtidens affärer
  • 2016
  • Bok (övrigt vetenskapligt)abstract
    • Handeln har länge kretsat kring det personliga mötet där den fysiska butiken - affären - har spelat en betydande roll för hur affärer görs. När handeln nu digitaliserats väcks en rad frågor om hur framtidens affärer kommer att se ut. I boken problematiseras och diskuteras handelns digitalisering med utgångspunkt i den fysiska butiken. Vidare behandlas vad som skapar värde för affären och affärerna utifrån teman om konsumenter, format, varuflöden, transparens och organisering. Med exempel från bland annat ICA, IKEA och Nudie Jeans lyfter författarna fram funderingar och tolkningar om vad digitaliseringen innebär för handeln och framtidens affärer - i dubbel bemärkelse.
  • Hagberg, Johan, 1973-, et al. (författare)
  • The digitalization of retailing: an exploratory framework
  • 2016
  • Ingår i: International Journal of Retail & Distribution Management. - 0959-0552. ; 44:7, s. 694-712
  • Tidskriftsartikel (refereegranskat)abstract
    • AbstractPurpose – Digitalization denotes an on-going transformation of great importance for the retail sector. The purpose of this paper is to analyse the phenomenon of the digitalization of retailing by developing a conceptual framework that can be used to further delineate current transformations of the retailerconsumer interface.Design/methodology/approach – This paper develops a framework for digitalization in the retail-consumer interface that consists of four elements: exchanges, actors, offerings, and settings. Drawing on the previous literature, it describes and exemplifies how digitalization transforms each of these elements and identifies implications and proposals for future research.Findings – Digitalization transforms the following: retailing exchanges (in a number of ways and in various facets of exchange, including communications, transactions, and distribution); the nature of retail offerings (blurred distinctions between products and services, what constitutes the actual offering and how it is priced); retail settings (i.e. where and when retailing takes place); and the actors who participate in retailing (i.e. retailers and consumers, among other parties).Research limitations/implications – The framework developed can be used to further delineate current transformations of retailing due to digitalization. The current transformation has created challenges for research, as it demands sensitivity to development over time and insists that categories that have been taken for granted are becoming increasingly blurred due to greater hybridity.Originality/value – This paper addresses a significant and on-going transformation in retailing and develops a framework that can both guide future research and aid retail practitioners in analysing retailing’s current transformation due to digitalization.
  • Lindberg, Ulla, et al. (författare)
  • Doors or no doors: consumers’ behaviour and experiences when purchasing chilled food in supermarkets
  • 2016
  • Konferensbidrag (övrigt vetenskapligt)abstract
    • Several studies have shown that it is of importance to keep the chilled air inside thecabinet for refrigerated food. Accordingly, the physical environment in front of thecabinets affect both the thermal comfort for consumer and personnel, the energy usagefor the supermarket and the quality for the chilled food products. Knowledge on whatconsumers experience and how they behave in-store when introduced to verticalcabinets with doors for chilled food creates new business opportunities for retailers, aswell as saving energy. Most consumers are aware of environmental issues and the needof energy savings, however they lack knowledge on the impact by fitting doors oncabinets in stores, besides energy savings, doors might also prevent consumers frombuying products from closed cabinets. There is a strong need to develop a deeperunderstanding from the consumers´ behaviors in order to understand and improve theservicescape and shopping experience in supermarkets were refrigerated food isdisplayed.The purpose of this study is to investigate what consumers perceive and how theybehave in supermarket store settings when being introduced to closed vertical displaycabinets for chilled food. In doing so, we elaborate on the servicescape literature andhow the influence of servicescapes might be used in order to develop the understandingof how new technique might facilitate the provision of service offerings in-store. Fromthe qualitative consumer study, we underline the importance of considering the physicalenvironment as well as sensory perception and experiences when introducing doors oncabinets in a supermarket. The experiences, insights and definitions about freshness inparallel with consumer behaviour with or without doors on the cabinets for refrigeratedfood is further discussed.Keywords: consumer, behaviour, supermarket, sensory, servicescapeSubject classification codes: include these here if the journal requires them
  • Radon, Anita, et al. (författare)
  • What happens when retail meets research? Special session
  • 2016
  • Konferensbidrag (övrigt vetenskapligt)abstract
    • special session InformationWe are witnessing the beginning of a seismic shift in retail due to digitalization. However, what is meant by digitalization is less clear. Sometimes it is understood as means for automatization and sometimes it is regarded as equal to e-commerce. Sometimes digitalization is considered being both automatization and e-commerce trough new technology. In recent years there has been an increase in Internet and mobile devise usage within the retail sector and e-commerce is growing, encompassing both large and small retailers. Digital tools such as, new applications are developing rapidly in order to search for information about products based on price, health, environmental and ethical considerations, and also to facilitate payments. Also the fixed store settings are changing due to digitalization and at an overall level; digitalization will lead to existing business models being reviewed, challenged and ultimately changed. More specifically, digitalization has consequences for all parts of the physical stores including customer interface, knowledge creation, sustainability performance and logistics. As with all major shifts, digitalization comprises both opportunities and challenges for retail firms and employees, and these needs to be empirically studied and systematically analysed. The Swedish Institute for Innovative Retailing at University of Borås is a research centre with the aim of identifying and analysing emerging trends that digitalization brings for the retail industry.
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