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Sökning: WFRF:(Susanne Hertz)

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  • Agndal, Henrik, et al. (författare)
  • Market innovation in the transport and heavy vehicle market
  • 2015
  • Ingår i: Proceedings of the 27th Annual NOFOMA-Conference, Molde, 3-5 June, 2015..
  • Konferensbidrag (refereegranskat)abstract
    • PurposeThe purpose of this paper is to generate a greater understanding of the interrelatedness of new business models in the truck market and developments in the road transport sector.Design/methodology/approachBased on a three year research project in cooperation with a European heavy vehicle manufacturer, we present short case descriptions showing some of the main developments in the European trucking and transport markets. FindingsNew business models emerge both in the heavy vehicle and transportation markets, in complex ways involving multiple actors.  The impetus for the models can come from several direction but the final impact must be negotiated and cannot be planned by a single actor.Research limitations/implications The research looks at a selection of cases and business models to demonstrate changes and the relations between the markets, and does not claim to be exhaustive in terms of the different business models in the European market. Practical implications There is a distinct trend to greater specialization and the need for innovation to survive given the strong pressures in the commoditized transport market. Our findings show conflicting trends in terms of social implications, with improved ecological impact but the risk of worse conditions for driver. Original/valueThe paper considers the development of new business models and implications on the market from the point of view of the firms actually using the business models.  This shows how different business models can co-exist and involve different types of rationalities.
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  • Borgström, Benedikte, 1968, et al. (författare)
  • A rythmanalytic approach to understand the problematic nature of supply chain integration: The case of a customer ordered production strategy
  • 2011
  • Ingår i: the 27th IMP conference.
  • Konferensbidrag (refereegranskat)abstract
    • Implementing a customer ordered production strategy involves changes in supply chain integration compared to if production was based on forecasts of demand. In a study of Volvo Cars’ customer ordered strategy it was found that the degree of implementation changed over time, especially in relation to business cycles. It seems, with reference to statements made by respondents involved in practice at different stages in the supply chain, that there exists different “world views” and logics of action depending of the actors’ position in the chain: A business logic downstream and an industrial logic upstream from the assembler (Volvo Cars split in “manufacturing” and “sales”). Time, space and energy are different in the logics. Transport providers adapt and coordinate activities with logic of their own .To understand time, space and energy we refer to the ideas put forward by Lefebvre on rhythm in everyday life. It is important to be aware of ongoing changes in the everydayness for supply chain integration knowledge. Integration needs to be handled as a process, it is not given by plans and procedures as state.We interpret the empirical findings by applying Lefebvre’s conceptual framework. The approach facilitates a better understanding of the supply chain integration process and potentialities of temporal alignment.
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