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- Angulo, Julio, 1980-, et al.
(författare)
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What Would It Take for You to Tell Your Secrets to a Cloud? : Studying decision factors when disclosing information to cloud services
- 2014
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Ingår i: Secure IT Systems. - Cham : Springer. - 9783319115993 ; , s. 129-145
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Konferensbidrag (refereegranskat)abstract
- We investigate the end users’ behaviours and attitudes with regards to the control they place in the personal information that they disclose to cloud storage services. Three controlled experiments were carried out to study the influence in users’ decisions to retain or surrender control over their personal information depending on different factors. The results of these experiments reveal, among other things, the users’ willingness to surrender control over personal information that is perceived as non-sensitive in exchange for valuable rewards, and that users would value the possibility of knowing and controlling the parties who are granted access to their data in the cloud. Based on the results from the experiments we provide implications for the design of end-user tools that can promote transparency and accountability in cloud computing environments.
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- Kitkowska, Agnieszka, et al.
(författare)
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Barriers to a Well-Functioning Digital Market : Exploring Dark Patterns and How to Overcome Them
- 2022
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Ingår i: Human-centricity in a Sustainable Digital Economy. - : University of Hawai'i at Manoa. - 9780998133157 ; , s. 4697-4706
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Konferensbidrag (refereegranskat)abstract
- In a well-functioning digital economy, consumers should be able to make autonomous and informed choices, and companies compete fairly. One of the barriers preventing such well-functioning is dark patterns—designs that mislead users into making specific purchase-related choices. In this research, through a qualitative inquiry (expert interviews), we classify dark patterns based on the harmful ways such designs affect the digital market. Moreover, we analyze data using the behavior change framework and illustrate ways to prevent dark patterns and grant consumers greater protection and autonomy. Our exploratory results outline potential solutions policymakers might apply to improve digital market well-functioning.
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- Kitkowska, Agnieszka, et al.
(författare)
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Online Terms and Conditions : Improving User Engagement, Awareness, and Satisfaction through UI Design
- 2022
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Ingår i: CHI '22. - New York, NY, USA : Association for Computing Machinery (ACM). - 9781450391573 ; , s. 1-22
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Konferensbidrag (refereegranskat)abstract
- Too often, while interacting with online technologies, we blindly agree to services’ terms and conditions (T&Cs). We often disregard their content—believing it is not worth engaging with the long, hard-to-understand texts. The inconspicuous display of online T&Cs on the user interface (UI) adds to our lack of engagement. Nevertheless, certain information included in T&Cs could help usmake optimal decisions. In this replication research, we investigate this issue in the purchasing context. We confirm and extend previous fndings through an online experiment (N = 987), showing that diferently presented T&Cs (icons, scroll, and cost cue) compared to hyperlinked text affect whether people open them, becoming aware. We also show the efect of decision-making style on the relationship between awareness and satisfaction. We discuss the possible use of these fndings to improve users’ informed decisions. We also highlight problems that diferent designs may pose, potentially increasing the information gap between users and service providers.
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- Olsson, Marcus, et al.
(författare)
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In-Store Gamification : Testing a Location-Based Treasure Hunt App in a Real Retailing Environment
- 2016
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Ingår i: 2016 49TH HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES (HICSS). - : IEEE conference proceedings. - 9780769556703 ; , s. 1634-1641
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Konferensbidrag (refereegranskat)abstract
- Traditional retailers are facing strong competition from e-commerce. One way to meet this challenge is to follow the marketing movement of focusing on customer experiences. This transformation is based on the notion of engaging customers and one way to drive this engagement is through gamification to support value creation. In this study, we have identified variables affecting intentions to use gamified services and in what ways. For this purpose, we developed an app that generated different levels of gamification by varying the number of game elements. The data from a survey distributed during a field experiment indicates that an increasing level of gamification and technology experience have direct positive associations with intrinsic motivation. Furthermore, intrinsic motivation has a positive direct association with satisfaction, although this is partly mediated by mood. Finally, satisfaction has a positive direct relation with intention to use.
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