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- Kurti, Erdelina
(författare)
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Institutional Tensions and Complexity in the Digital Innovation of Incumbent Business Models
- 2020
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Digitalization has influenced all areas of our lives, including businesses. It has provided numerous opportunities to organisations; at the same time, it has significantly challenged established business models in many sectors that were traditionally proven to be stable and successful, thus a need to innovate was called for. In this research the focus is on the newspaper industry, representing one of the contexts which has been highly affected by digitalization. Digital technologies enable new ways of operating which in turn challenge prevailing business assumptions and cause complexities. This leads to the aim of this research which is to explore institutional complexity in digital business model innovation in a newspaper organization.This research builds on business model theory, conceptualized as an activity system. It adds literature from digital innovation and finally utilizes institutional logics to explore the complexity emerging in the avenue of digital business model innovation. A case study design has been undertaken drawing on several data sources such as: interviews, observations and the study of documents.The outcome of this research illustrates that digitalization has a profound impact on business models of newspaper organizations. Innovation brought by digitalization entailed challenges but also enabled complementarities in value offering, activities, and competences, including new actors entering the market. The complementarities caused complexity based on different institutional logics, each with its own rationality, which needed to be governed. Research outcomes also include institutional mechanisms that were applied to govern the digital business model innovation, such as strategies leading to a hybrid of print and digital mode of operation; and also more concrete purposive actions and activities in the form of e.g. education and learning, theorization and top management commitment.This research contributes to the theoretical frameworks of business model innovation, digital business model innovation and institutional logics, both separately and in combination. Further, the research provides some recommendations to practice for managing the complexity that digitalization of incumbents entails.
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| 2. |
- Winter, Jeff
(författare)
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The Rocky Road : Why Usability Work is so Difficult
- 2013
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Achieving product and process quality are among the central themes of software engineering, and quality is an important factor in the marketplace. Usability and user experience (UX) are two important aspects of quality, particularly for interactive products. To achieve usability means producing products that let users do things in a satisfactory, efficient and effective way. To develop products with good UX, means going beyond usability, in ways that are still not clear to us. Achieving good usability and UX is hard. This thesis is concerned with organizations which work towards these goals. This research is concerned with understanding and improving the processes by which technology is designed and developed, and understanding the demands and expectations users have. It is about how companies can and actually develop products with good usability and UX, and what stops them from working towards this as efficiently as they could. We have viewed the usability and UX challenge from the viewpoints of Quality, Organizations, and Institutions, with a focus on participatory design, user-centred design and wicked problems. The research can be characterised as empirical research performed over a period of seven years, in close cooperation with industrial partners. The research was performed using multiple data collection methods to create constructs and shape theory. The field methods have ranged from being a participant observer, to performing interviews and holding workshops with members of the participating organisations. A case study approach was initially used, but focus soon moved from case study methodology to a closer focus on grounded theory, and finally the focus shifted to constructivist grounded theory. The thesis contributes to the field of software engineering in several ways. Usability has a long history within software engineering, human computer interaction, and design science, but the different discourses within the fields have meant that communication between the fields was problematic. The research in this thesis has moved between the different fields, contributing to bridging the gap between the areas. It gives an illustration of how usability work actually takes place in different types of companies, from a developer of operating systems for smartphones, to a global engineering company, which knows that it must find ways of working with, and measuring, usability and user experience. It gives concrete knowledge about the way in which companies can work with usability testing, and how they can provide information to satisfy the information needs of different stakeholders. It provides a discussion of the state of UX today, taking up the problems that stop industry making use of the definitions and theories of UX that exist. Thus, it gives an illustration of the different factors in product design, development and sales, from dealing with organizational factors to satisfying user needs, that all make usability work such a rocky road to navigate.
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