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Sökning: WFRF:(Magnusson Monika 1965 ) > (2010-2014)

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  • Magnusson, Monika, 1965-, et al. (författare)
  • Facebook usage in government : A case study of information content
  • 2012
  • Ingår i: AMCIS 2012 Proceedings. Paper 11. - Atlanta : Association for Information Systems. - 978-0-615-66346-3
  • Konferensbidrag (refereegranskat)abstract
    • Social media is making its way into government agencies as a medium for citizen communication. A recent survey suggests that almost half of the population in Sweden uses Facebook. Consequently, government agencies such as municipalities have started adopting Facebook to ‘be where the users are’. Facebook offers new opportunities for rapid dissemination of information and dialogue with the public that may lead to greater transparency and increased e-democracy. However, relatively few studies exist that have examined the actual content in governments’ Facebook pages. In this exploratory case study of a Swedish municipality’s Facebook page, several categories of information posted on the Facebook wall are identified. While the municipality uses the wall primarily for marketing events, the public members display a diverse usage including requests for information or services, reports of service failure, and making complaints. Both parties also use the wall for community building.
  • Magnusson, Monika, 1965- (författare)
  • Information Seeking and Sharing During a Flood A Content Analysis of a Local Government’s Facebook Page
  • 2014
  • Ingår i: European Conference on Social Media (ECSM 2014). - UK : Academic Conferences Limited. - 978-1-63266-832-5 ; s. 305-311
  • Konferensbidrag (refereegranskat)abstract
    • In times of floodings and other natural disasters, timely and adequate information to the concerned public is vital to delimit damages, avoid panic, or sometimes even to save human lives. Lately, social media, such as Facebook, have become a vital and powerful channel for crisis communication, as a result of its remarkable diffusion. Recent disasters have shown that people turn to local government’s Facebook pages for information in a time of crisis. So far, few studies exist about what kind of information citizens seek and share on Facebook when a flood occurs. The purpose of this study is therefore to identify both the citizens’ requests for information from local government during a flooding event as well as the information that they share. An exploratory study of the communication on the City of Calgary’s Facebook page during the flood in June 2013 was performed. Content analysis of user posting was applied in order to identify recurrent topics. The results show that people in the early (acute) phase search for instructive information that would help them decide how, when, and where to evacuate. Information on road closures, preferably in the form of maps, was also a common request. Moreover, there were frequent requests for adjusting and reassuring information on the quality of the drinking water. Throughout the event, many also displayed an altruistic behavior as they wanted to know how they could volunteer or donate utilities to the victims. This was the most predominant theme in the user postings along with expressions of gratitude to the city’s mayor, emergency workers and volunteers. It is also apparent from the number of user postings that people turned to the Facebook page to seek for and share information in the initial stage of the flood.
  • Magnusson, Monika, 1965- (författare)
  • Propensity to Adopt - Categorizing SMEs' Adoption of E-commerce : Multimedia CD – September 9, 2010
  • 2010
  • Ingår i: Proceedings of the 4th European Conference on Information Management and Evaluation: ECIME. - Academic Publishing International. - 978-1-906638-72-6 ; s. 227-234
  • Konferensbidrag (refereegranskat)abstract
    • Few attempts to classify adopters of e-commerce have been published in research, even though such classifications enable adopter profiling for marketing campaigns and governmental intervention projects. Overall, earlier studies of e-commerce adoption have often failed to consider the situation surrounding the adoption. Without information on the contexts in which specific drivers or barriers occur, the usefulness of these findings is limited. In this study, a typology over adoption triggers for e-commerce in Small and Medium-sized Enterprises (SMEs) is assessed and enhanced by the case studies of three SMEs. As a result five, 'adoption situations' are proposed. An adoption situation describes a company's disposition to the adoption of e-commerce and the contextual features that foster them. Five categories are identified; proactive adoption, adaptive adoption, pragmatic adoption, forced adoption and enabled adoption. Moreover, factors that determine which adoption situation a company tend to end up in are proposed. These are the relative dependence on individual trading partners, the degree of customer pressure, the company's strategic and structural needs of e-commerce, and the CEO's attitude towards risk taking. The study is theory-building in its nature and the contributions need to be tested empirically in future studies.
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