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Sökning: WFRF:(Selvefors Anneli 1983) > (2011)

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  • Selvefors, Anneli, 1983, et al. (författare)
  • Design for Sustainable Consumption Behaviour - Systematising the use of Behavioural Intervention Strategies
  • 2011
  • Ingår i: Proceedings of DPPI 11, the 5th conference on Designing Pleasurable Products and Interfaces. 22-25 June 2011, Milan. ; , s. 19-26
  • Konferensbidrag (refereegranskat)abstract
    • It has been well debated if user centred design, UCD, canactually lead to innovation. This paper discusses the case of sustainable innovation, specifically addressing the development of solutions to influence users’ resource consumption behaviour. The approach presented, suggests how knowledge on user actions and habits in a resource consumption situation can be used in the product development process in combination with systematised behavioural intervention strategies to facilitate the creation of innovative solutions aiming to motivate resourceefficient everyday actions. The Design for Sustainable Consumption Behaviour-approach, defined through a combination of UCD-methodology, studies of user consumption behaviour and categorised behavioural intervention strategies, explores how systematised knowledgewithin the domains can be applicable in an industry context to stimulate innovative solutions supporting actions for a decreased consumption of resources. The DSCB-approach can be regarded as an exploratory tool, which has the potential to help companies to integrate a behavioural perspective within their existing product development processes by providing guidance and an overview of available intervention strategies. To illustrate the use of the approach and conduct a first evaluation of the applicability, this paper reports on an explanatory case study carried out at IKEA of Sweden. The innovative results and outcomes of the case study suggest that the approach haspotential to bring forth sustainable innovations. However, the presented approach should be developed further and tested through additional research before further conclusions can be drawn.
  • Selvefors, Anneli, 1983, et al. (författare)
  • Using Product Innovation as Eco-Branding to Encourage Sustainable Lifestyles – An Exploratory Student Approach to Business Strategy
  • 2011
  • Ingår i: Proceedings of the 13th International Conference on Engineering and Product Design Education. 8-9 September 2011, London.. ; , s. 337-342
  • Konferensbidrag (refereegranskat)abstract
    • Recently, new market demands and customer expectations have forced companies to expand their commitment to sustainability and to offer new eco-friendly solutions. It is therefore of increasing importance for companies to expand their product portfolio with new sustainable and innovative designs. New product solutions have the ability to change how we as individuals live and use resources in our everyday life. This offers great opportunities for companies and designers to use creative technology innovation as a tool to promote new sustainable lifestyles. This paper discusses the challenge of using product innovation as eco-branding and how an exploratory approach to this has been used in a number of student projects. Based on in-depth analyses of different brands and their existing products, students created ten new brand, product and service concepts. The sustainability aspect was particularly stressed both in the created concepts and in the accompanying business and brand strategies. In the paper, we report on the overall description of the project as well as the overall results. Finally, we will describe one case in more detail and discuss the project approach in regards to the actual result and contribution to the student learning experience and insight on eco-branding.
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