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- Gration, D., et al.
(författare)
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Resident valuation of planned events: An event portfolio pilot study
- 2016
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Ingår i: Event Management. - 1525-9951. ; 20:4, s. 607-622
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Tidskriftsartikel (refereegranskat)abstract
- Residents of the Sunshine Coast region in Queensland, Australia, were surveyed on the subject of planned events in their region with the main aim of determining how and why they value events. It was revealed that residents gained considerable use value from events that they attended as audience or otherwise participated in, expressed strong support for a range of events (with a preference for community festivals), and overall did not believe that problems or costs were serious. Residents also indicated strong nonuse values (being existence, option, and bequest values) for events in general. Our findings are positioned within the body of literature concerning impact assessment (specifically, resident perceptions and attitudes towards events), valuation (i.e., the worth of events), and policy and strategy concerning community events and event tourism. © 2016 Cognizant, LLC.
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| 2. |
- Andersson, Tommy D., 1947, et al.
(författare)
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Event portfolios: asset value, risk and returns
- 2017
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Ingår i: International Journal of Event and Festival Management. - 1758-2954 .- 1758-2962. ; 8:3, s. 226-243
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The research question addressed is whether an event portfolio analysis rooted in financial portfolio theory can yield meaningful insights to complement two approaches to event portfolios. The first approach is extrinsic and rooted in economic impact analysis where events need to demonstrate a financial return on investment. In the second approach events are valued ally, with every event having inherent value and the entire portfolio being valued for its synergistic effects and contribution to social and cultural goals. The paper aims to discuss these issues. Design/methodology/approach – Data from visitors to four events in the Sunshine Coast region of Australia are analyzed to illustrate key points, including the notion of “efficient frontier.” Findings – Conceptual development includes an examination of extrinsic and intrinsic perspectives on portfolios, ways to define and measure value, returns, risk, and portfolio management strategies. In the conclusions a number of research questions are raised, and it is argued that the two approaches to value event portfolios can be combined. Research limitations/implications – Only four events were studied, in one Australian local authority. The sample of residents who responded to a questionnaire was biased in terms of age, education and gender. Social implications – Authorities funding events and developing event portfolios for multiple reasons can benefit from more rigorous analysis of the value created. Originality/value – This analysis and conceptual development advances the discourse on portfolio theory applied to event management and event tourism.
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| 3. |
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| 4. |
- Andersson, Tommy D., 1947, et al.
(författare)
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Linking event quality to economic impact: A study of quality, satisfaction, use value and expenditure at a music festival
- 2017
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Ingår i: Journalof Vacation Marketing. - : SAGE Publications. - 1356-7667 .- 1479-1870. ; 23:2, s. 114-132
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Tidskriftsartikel (refereegranskat)abstract
- The aim of this study is to develop and test, in an event context, a model describing the relationships between perceived quality, satisfaction, use value and consumer expenditures. A model is proposed and tested using data from a Web and telephone survey of 326 visitors to a Swedish music festival. Findings from bivariate correlation, multiple regression and structural equation models show that links are significant and support a chain of dependencies. Better managed festivals seem to generate higher economic impact at the destination as well as in the festival area. Implications of this are that festival managers can influence the economic impact by careful design, planning and operation of the festival and that the DMO can positively influence the economic impact by monitoring the quality of publicly supported festivals and events. Quality standards and quality certification could provide means for such developments.
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| 6. |
- Andersson, Tommy D., 1947, et al.
(författare)
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Travel for the sake of food
- 2017
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Ingår i: Scandinavian Journal of Hospitality and Tourism. - : Informa UK Limited. - 1502-2250 .- 1502-2269. ; 17:1, s. 44-58
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Tidskriftsartikel (refereegranskat)abstract
- This study addresses the need for more knowledge about the growing number of food tourists. The objective is to describe the effects of enduring food involvement on consumers’ behaviour in terms of food consumption, food-related activities and travel. The theoretical concepts of involvement, gastronomic identity and travel motives are elaborated to model the causes and effects of food involvement. Five proposals are suggested about involvement having effects on consumers’ identities, attitudes, motivations and travel behaviour. The five proposals are tested by first identifying a category of “food enthusiasts” defined as the top 25% in a population of urban citizens in terms of enduring food involvement and second by comparing “food enthusiasts” to other consumers. All five proposals are strongly supported by survey data. Practical implications are that destination management organizations and restaurants, as well as tourism attractions serving food, cannot ignore that a large segment of the urban population is highly involved in food. There are many good reasons to serve food that fulfils normal criteria for sustainable food, that is healthy and that is locally produced.
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| 10. |
- Armbrecht, John, et al.
(författare)
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Contingent valuation method, tourism
- 2016
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Ingår i: In J. Jafari & H. Xiao (Eds.), Encyclopedia of Tourism. - : Cham: Springer International Publishing.. - 9783319013855 ; , s. 1-2
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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