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- Dabirian, Amir, et al.
(författare)
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Employer Branding : Understanding Employer Attractiveness of IT Companies
- 2019
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Ingår i: IT Professional Magazine. - : IEEE COMPUTER SOC. - 1520-9202 .- 1941-045X. ; 21:1, s. 82-89
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Tidskriftsartikel (refereegranskat)abstract
- Attracting and retaining IT talent remains challenging for IT ecutives. The limited supply of highly skilled candidates, combined th high workforce mobility, results in considerable hiring, training, d developing costs. To help IT employers overcome these challenges, e authors discuss employer branding as one strategy to manage firms' putations as "great places to work." Based on a content analysis of arly 15 000 employee reviews, this article identifies and describes ght values that IT professionals care about when evaluating IT ployers, highlights which values are most important, and provides commendations for how IT firms can use employer brand intelligence to tract and retain IT talent to remain competitive.
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| 2. |
- Dabirian, Amir
(författare)
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Employer branding in the IT industry : An employer view
- 2019
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Ingår i: Proceedings 43rd IEEE Annual Computer Software and Applications Conference, COMPSAC 2019.
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Konferensbidrag (refereegranskat)abstract
- Our previous paper "How do Employers conceptualize characteristics of employer branding in the IT industry?" demonstrated an eight value proposition for employer branding. This work was focused primarily on current and former information technology employees. As an extension to that work, the discussion will focus on a follow-up study examining the characteristics of successful employer branding from the employer perspective.
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| 3. |
- Dabirian, Amir, et al.
(författare)
-
Enticing the IT crowd : employer branding in the information economy
- 2019
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Ingår i: Journal of business & industrial marketing. - : EMERALD GROUP PUBLISHING LTD. - 0885-8624 .- 2052-1189. ; 34:7, s. 1403-1409
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Tidskriftsartikel (refereegranskat)abstract
- Purpose The purpose of this paper is to develop an instrument to measure employer branding in the information age. Firms increasingly migrate from matter-intensive business models to information-intensive models, where value lies in information rather than the physical objects. This shift has, in turn, led to a change in employee work skills. This is particularly true in the information technology (IT) sector, where firms rely on a limited supply of skilled labor. Employer branding, a firm's reputation as a place to work, is an important strategy to attract and retain employees. Design/methodology/approach From the literature, the authors developed and refined an instrument to measure key value propositions of employer brands. The potential IT employees surveyed in the study were students enrolled in the disciplines of computer science and information systems at a comprehensive university in North America. The study went through three stages resulting in an instrument for psychometric properties. Findings This research revealed eight employer branding value propositions that future IT employees care about. These dimensions are important for both IT firms and industries competing for skilled IT labor to understand and manage. Originality/value This paper extends the work of Berthon et al. (2005) on employer branding to the information intensive age and particularly the IT sector. It allows executives to manage and measure their employer brand so as to maximize competitive advantage in attracting and retaining skilled employees.
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