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Sökning: db:Swepub > Konferensbidrag > Göteborgs universitet

  • Resultat 1-10 av 22460
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1.
  • Aagerup, Ulf, 1969, et al. (författare)
  • Self-enhancing green consumer behavior
  • 2015
  • Ingår i: The 10th annual Global Brand Conference, Turku, Finland, April 27-29.
  • Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
    • In the last few decades, the topic of environmental sustainability has received much attention within the marketing literature (Powell, 2011, Leonidou et al., 2013). As our world faces many environmental challenges, both large and small, the thought that part of the solution to these problems is in the consumption based arena has become more popular. To steer toward a more environmentally sustainable consumption is thus seen as desirable for many actors in society. However, while the concepts of green, sustainable, or environmental marketing have existed for several decades, the actual results of these initiatives are discouraging from both research and sustainability perspectives (Crane, 2000). There is a vast " attitude - behavior gap" (Moraes et al., 2 012, Carrington et al., 2010, Carrington et al., 2014) which means that although consumers profess to be positively disposed towards organic products, they do not act accordingly. Traditionally, research in this field has focused on how products’ functiona l benefits and consumers’ values and norms affect green consumer behavior (Salazar et al., 2013) . There is however an emerging understanding that consumers may seek more than functional value from their environmentally friendly brands, value like e.g. stat us (Griskevicius et al., 2010) and identity (Sexton and Sexton, 2011). Thus, for green products to be successful it may not be sufficient to only to be good; they must also make their user seem good. While building on the symbolic/expressive meaning of consumption is a commonly accepted idea within brand building (e.g. Park et al., 1986, Aaker, 1997, Fang et al., 2012) , it has received limited attention within the green consumer behavior domain. We propose that from the symbolic consumption perspective, environmentally friendly products that are consumed conspicuously should represent greater value than those that are consumed inconspicuously. Against this background, the purpose of this paper is to investigate if consumers choose environmentally friendly options to a greater extent if the consumption setting is public rather than private consumption situations.
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  • Aarsand, Pål, et al. (författare)
  • Documenting young people's production of visual culture: heritage as lines and movements
  • 2024
  • Ingår i: 7 th Biennale Association of Critical Heritage Studies Conference, 2024.
  • Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
    • Young people are seen as both consumers and producers of culture. This can be seen in cultural heritage intuitions and how young people's cultural production is categorised, preserved and exhibited. Children’s perspectives are important in understanding what it means to be a young person at a particular moment in history, thereby to make children’s narratives and voices accessible to future generations is of most importance. The present paper scrutinizes young people’s picture practices and archive material on young people’s pictures to see what is captured. The data are part of a larger research project: Children’s cultural heritage – the visual voices of the archive and consists of ten semi-structured in-depth interviews with youngsters 11 to 20 years. Drawing on Ingolds (2007) concepts lines and meshwork, the paper discusses how young people’s pictures are created, recreated, and used in various settings. When youngsters pictures are made part of archives, this usually means that a single picture of a motif is included. The present paper argues that if the aim of the archive is to say something about what it means to be young at a particular time, then archiving pictures as single visual expressions does tell us little about how it is to be young and how young people’s picture practices looks like. Furthermore, the idea of lines may help archives to display and document children as actors, not in the sense of creating single pictures, but as individuals on the move in and across different settings with various purposes.
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  • Aasa, Anna, et al. (författare)
  • Collecting dialect data and making use of them an interim report from Swedia 2000
  • 2000
  • Ingår i: Proceedings FONETIK 2000. ; , s. 17-20
  • Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
    • This paper consists of two, somewhat disparate parts. In the first part, some experiences of two years of fieldwork are summarized, concentrating, as the subtitle suggests, on the very heart of phonetic fieldwork: the encounters and interviews with the informants. As a result of the fieldwork, the project now has access to recordings from approximately 1300 speakers of more than 100 dialects of Swedish. We are currently initiating research on various aspects of the sound patterns of these dialects. The second part of the paper is meant to give an overview of some of our research plans for the near future.
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