| 1. |
- Tseronis, Assimakis, 1975-
(författare)
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The Explicit/Implicit Distinction in Multimodal Argumentation : Comparing the Argumentative Use of Nano-Images in Scientific Journals and Science Magazines
- 2018
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Ingår i: Argumentation and Inference. - : College Publications. - 9781848902848 ; , s. 821-842
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- The distinction between explicatures and implicatures as well as their varying degrees of strength acknowledged within Relevance Theory can help to capture the complex meaningmaking processes underlying the interpretation of multimoda ltexts as instances of argumentation. These pragmatic insights will be used to compare the ways in which arguments about the revolutionary character and societal impact of nanotechnology are constructed by computer-generated images of the nanoscale on the covers of scientific journals and science magazines.
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| 2. |
- Doury, Marianne, et al.
(författare)
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Le façonnage de la critique par les dispositifs : Le cas du débat sur les nanotechnologies
- 2015
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Ingår i: Semen. - Paris : Les Belles Lettres. - 0761-2990 .- 1957-780X. ; 39, s. 39-58
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Tidskriftsartikel (refereegranskat)abstract
- This article discusses the ways in which counter-discourse is managed in institutionalised methods of deliberation. More specifically it studies two methods of public deliberation concerning nanotechnology policy, namely the consensus conference organized by the Region Ile-de-France in 2006-2007 and the public hearing organized by the Commission Particulière du Débat Public in 2009-2010. At a macro-discursive level, it becomes clear that the critiques against nanotechnology expressed by the various parties in these two methods vary only marginally. At a micro-discursive level, the ways in which critical reactions are advanced by the participants vary depending on the constraints that each method places.
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| 3. |
- Doury, Marianne, et al.
(författare)
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The place of counter discourse in two methods of public deliberation : The conférence de citoyens and the débat public on nanotechnologies in France
- 2013
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Ingår i: Journal of Argumentation in Context. - : John Benjamins Publishing Company. - 2211-4742 .- 2211-4750. ; 2:1, s. 75-100
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Tidskriftsartikel (refereegranskat)abstract
- In this paper, we examine two methods of public participation, namely consensus conference (conférence de citoyens) and public hearing (débat public). While both methods are used in order to involve the public in decision making about science and technology policy, they differ in a number of aspects. Consensus conference seeks the active participation of a selected group of citizens who are expected to elaborate cooperatively a text of recommendations. Public hearing seeks to inform the public and to collect as many reactions by it as possible. In our analysis, we consider the characteristics of these two methods described in the social and political sciences literature as institutional constraints that can play a role in the production of argumentative discourse. We focus our study on the discourse produced in two concrete instances of the application of these participatory methods on the deliberation over the development of nanotechnology in France. More specifically, we study the expression of counter discourse and seek to describe how the participants in the two deliberation processes end up managing the institutional constraints in order to have their criticisms expressed. In this way, we propose a bottom-up approach to the theorization of the role that institutional context plays in the practice of argumentation, and discuss the descriptive adequacy of existing definitions of the deliberative genre within argumentation studies.
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| 4. |
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| 5. |
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Multimodal Argumentation and Rhetoric in Media Genres
- 2017
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Samlingsverk (redaktörskap) (refereegranskat)abstract
- This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.
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| 6. |
- Serafis, Dimitris, et al.
(författare)
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The front page as a canvas for multimodal argumentation : Brexit in the Greek press
- 2023
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Ingår i: Frontiers in Communication. - : Frontiers Media S.A.. - 2297-900X. ; 8
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Tidskriftsartikel (refereegranskat)abstract
- In this paper, we analyze the front pages of mainstream Greek newspapers with the highest circulation reporting the official result of the Brexit referendum in 2016. Our analysis seeks to extract the standpoints and arguments that circulated in the Greek mainstream press on that day by studying the headlines and visuals on the front page. We study the front page not merely as an informative genre but crucially as an argumentative one, where the arguments can be reconstructed with the help of tools from argumentation theory combined with principles from multimodal critical discourse analysis. The proposed approach makes it possible to compare how the different ideological orientations in the Greek public sphere were steered by the representation of this piece of news. We show that, despite their ideological background, the newspapers under study converge to the construction of Brexit as a menacing phenomenon that puts the EU integration to the test and, as such, as an event that should have been avoided.
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| 7. |
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| 8. |
- Tseronis, Assimakis, 1975-, et al.
(författare)
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A proposal for the evaluation of multimodal argumentation : Assessing reasonableness and effectiveness in environmental campaign posters
- 2024
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Ingår i: Journal of Argumentation in Context. - Amsterdam : John Benjamins Publishing Company. - 2211-4742 .- 2211-4750. ; 13:2, s. 292-317
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Tidskriftsartikel (refereegranskat)abstract
- We argue that the evaluation of multimodal arguments needs to take into account the semiotic resources used to communicate them as well as the context in which they are produced and interpreted. Thus, in addition to the critical questions pertaining to the scheme that help assess the internal cogency of the argument and thereby its reasonableness, we propose asking questions regarding the cognitive and rhetorical dimensions of the argument in order to assess how effectively the semiotic design helps the addressee to process it and how effectively it is adjusted to the audience and context. To illustrate our proposal for a three-dimensional evaluation of multimodal argumentation, we analyze comparatively three environmental campaign posters that present in varying degrees of semiotic complexity the negative consequences of not taking action regarding the protection of the environment.
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| 9. |
- Tseronis, Assimakis, 1975-
(författare)
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Analysing multimodal argumentation within the pragma-dialectical framework : Strategic manoeuvring in the front covers of The Economist
- 2017
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Ingår i: Contextualizing Pragma-Dialectics<em> </em>. - Amsterdam, Neteherlands : John Benjamins Publishing Company. - 9789027211293 - 9789027264800 ; , s. 335-359
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Bokkapitel (refereegranskat)abstract
- In this chapter, I argue that the theoretical assumptions and concrete analytical concepts of Pragma-dialectics constitute a fertile ground for the study of visual and multimodal argumentation. This is primarily because the pragma-dialectical theory takes a procedural, pragmatic and functional approach to the study of argumentation which allows it to incorporate insights from the growing field of multimodal discourse analysis. Within the pragma-dialectical approach, next to the evidentiary function of visual images other argumentative functions can be researched, such as the use of images to advance a standpoint, to criticize, to explain and to draw attention to various aspects of the argumentative procedure. It is also argued that Pragma-dialectics can accommodate insights from multimodal analysis in order to account for the meaning conveyed not only by the verbal and visual content but also by the verbal and visual style as well as by the interplay of the various semiotic modes. Moreover, its focus on the institutional constraints and possibilities of a variety of communicative practices makes it possible not only to consider the context in a systematic way in order to reconstruct multimodal argumentative discourse but also to describe specific argumentative activity types which employ images and text. As a case in point, I analyse a series of front covers from The Economist in order to show how the interplay of image and text amounts to strategic manoeuvring.
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| 10. |
- Tseronis, Assimakis, 1975-, et al.
(författare)
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Arguing Against Corporate Claims Visually and Multimodally : The Genre of Subvertisements
- 2017
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Ingår i: Multimodal Communication. - : Walter de Gruyter. - 2230-6579 .- 2230-6587. ; 6:2, s. 143-157
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Tidskriftsartikel (refereegranskat)abstract
- In this paper, we describe the conditions under which the manipulation of the verbal and the visual elements or of the visual elements alone in the genre of subvertisements can be considered as an act of objecting or rebutting in an implicit argumentative discussion. We thus consider the cognitive and pragmatic aspects of communication while paying serious attention to the interaction of semiotic modes in order to analyse a number of images produced by anti-consumerist groups such as Adbusters. We identify four different ways in which image-text relations or the visuals alone can cue an incongruity between the message of the original ad and the message of the subvertisement in such a way that the latter functions as an objection or rebuttal of the claim advanced by the original advertisement.
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