| 1. |
- Martin, Eva Garcia, et al.
(author)
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Hashtags and followers An experimental study of the online social network Twitter
- 2016
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In: Social Network Analysis and Mining. - : Springer. - 1869-5450 .- 1869-5469. ; 6:1
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Journal article (peer-reviewed)abstract
- We have conducted an analysis of data from 502,891 Twitter users and focused on investigating the potential correlation between hashtags and the increase of followers to determine whether the addition of hashtags to tweets produces new followers. We have designed an experiment with two groups of users: one tweeting with random hashtags and one tweeting without hashtags. The results showed that there is a correlation between hashtags and followers: on average, users tweeting with hashtags increased their followers by 2.88, while users tweeting without hashtags increased 0.88 followers. We present a simple, reproducible approach to extract and analyze Twitter user data for this and similar purposes.
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| 2. |
- Laurell, Christofer, 1987-, et al.
(author)
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Exploring barriers to adoption of Virtual Reality through Social Media Analytics and Machine Learning – An assessment of technology, network, price and trialability
- 2019
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In: Journal of Business Research. - : Elsevier BV. - 0148-2963 .- 1873-7978. ; 100, s. 469-474
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Journal article (peer-reviewed)abstract
- This paper aims to assess how diffusion of Virtual Reality (VR) technology is taking place and identify potential barriers to increased adoption. This is done by utilising Social Media Analytics to collect a data set covering an empirical material of 6044 user-generated content concerning the market‑leading VR headsets Oculus Rift and HTC Vive, and machine learning to identify critical barriers to adoption. Our findings suggest that there is a lack of sufficient technological performance of these headsets and that more applications are required for this technology to take off. We contribute to literature on VR by providing a systematic assessment of current barriers to adoption while also pointing out implications for marketing.
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| 3. |
- Ozturkcan, Selcen, et al.
(author)
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Case study 8 : iGaranti: Expanding the frontiers of mobile banking innovation
- 2016
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In: Services Marketing Cases in Emerging Markets. - Cham : Springer. - 9783319329703 - 9783319329680 ; , s. 89-106
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Book chapter (peer-reviewed)abstract
- iGaranti have claimed many awards and recognitions, in addition to the wide press coverage. Two years into its launch, iGaranti counted for an active user base of 110 k. However, the spread of its reach was only about 2?% of the active mobile banking users in the market. Mr. Yilmaz worried about the bottlenecks that had limited further user acceptance and engagement.
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| 4. |
- Ozturkcan, Selcen, et al.
(author)
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Pleasure in Pain : How Accumulation in Gaming Systems Can Lead to Grief
- 2016
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In: Gamer Psychology and Behavior. - Cham : Springer. - 9783319299044 - 9783319299037 ; , s. 41-55
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Book chapter (peer-reviewed)abstract
- This chapter applies the concepts of regulatory focus and regulatory fit into gaming structures and articulates their effects especially inside massively multiplayer games to understand the behavior of players inside gaming structures, as well as emotional transitions associated with them.
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