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- Chekalina, Tatiana, 1979-, et al.
(författare)
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A value co-creation perspective on customer-based brand equity model for tourism destinations : A Case from Sweden
- 2014
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Ingår i: Finnish Journal of Tourism Research (Matkailututkimus). - 1796-1300. ; 10:1, s. 8-24
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Tidskriftsartikel (refereegranskat)abstract
- This study aims at contributing to the development of the customer-based brand equity (CBBE) concept in a tourism destination setting by taking into account the value-co-creation approach. The components of the proposed model consist of the customers’ evaluation of the destination promise in terms of transforming tangible, intangible and social destination resources into tourists’ value-in-use. Moreover, destination brand awareness affects the evaluation of the destination promise, which, in turn, determines tourists’ behavioural intentions towards the destination. By implementing a web survey and using a linear structural equation modelling approach, the proposed model is empirically validated for the Swedish mountain destination of Åre. Results particularly show the significant contribution of customer benefits and value for money to create destination loyalty. The paper demonstrates that by monitoring unique destination and tourist-specific experience dimensions, destination management can control both the value-in-use for a customer and customer loyalty, thereby upgrade and evaluate its marketing strategy, and, finally, discover promising innovation potentials for highly experiential tourism products.
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- Chekalina, Tatiana, 1979-, et al.
(författare)
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Fulfilment of destination brand promise : the core of customer-based brand equity modelling for tourism destinations
- 2015
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Ingår i: Tourism engagement. ; , s. 114-118
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Konferensbidrag (refereegranskat)abstract
- Since tourism destination branding was introduced in the early 2000s, destination brand equity measurement and tracking has become one of the main research streams in the field of destination marketing (Pike, 2009). However, from a theoretical point of view, the concept of brand equity, which is a measure of the power of the brand and the link between marketing efforts and future destination performance, remains insufficiently elaborated, especially for the tourism destination context (Gartner, 2009).More specifically, tourism destination brand equity studies mainly attempt to directly transfer conceptualization and measurement approaches, which have been developed and tested for product brands, especially consumer packaged goods (Christodoulides and de Chernatony, 2010). Particularly, the majority of tourism destination brand equity studies (e.g., Boo et al., 2009; Konecnik and Gartner, 2007; Pike et al., 2010) adopt Aaker’s (1991) and Keller’s (1993) conceptualization of customer-based brand equity (CBBE), which derives from the field of cognitive psychology and focuses on multi-dimensional memory structures, such as awareness, image, quality, value and loyalty (Christodoulides and de Chernatony, 2010).
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- Fuchs, Matthias, et al.
(författare)
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A knowledge destination framework for tourism sustainability
- 2013
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Ingår i: Tourism. - 1332-7461 .- 1849-1545. ; 6:2, s. 121-148
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Tidskriftsartikel (refereegranskat)abstract
- Based on Grant's (1996) knowledge-based view of the fi rm, Jafari's (2001) knowledge-based platform ofthinking and Schianetz, Kavanagh and Lockington (2007a) Learning Tourism Destination, the KnowledgeDestination Framework (Höpken, Fuchs, Keil & Lexhagen, 2011) is introduced and a Web-based DestinationManagement Information system (DMIS) is presented. It is illustrated how knowledge creation,exchange and application processes can be improved by applying a Business Intelligence approach. By focusingon Online-Analytical Processing (OLAP), exemplarily for the Swedish tourism destination of Åre, it ishighlighted how DMIS can be used as a monitor for measuring the proportion of tourists with the smallestecological footprint (Dolnicar, Crouch & Long, 2008; Dolnicar & Leisch, 2008). After a discussion of studylimitations, future research steps are outlined. Th e paper concludes by providing some critical remarks on thepolitical economics of sustainability on a global scale and by outlining policy implications for the governanceof sustainability at the level of tourism destinations.
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| 9. |
- Fuchs, Matthias, 1970-
(författare)
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A post-Cartesian economic and Buddhist view on tourism
- 2023
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Ingår i: Annals of Tourism Research. - : Elsevier. - 0160-7383 .- 1873-7722. ; 103
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Tidskriftsartikel (refereegranskat)abstract
- Insuperable socio-economic and ecological crises demonstrate the need to challenge economic growth ideology that is often embedded in contemporary tourism science. By borrowing from Buddhist philosophy this essay describes inconsistencies in economic theorizing due to its adoption of the Cartesian ontology implying a mechanistic thinking form. Following philosopher Brodbeck (2014), economic science is neither an empirically exact science nor value-free but represents an implicit ethics. To build on this, the elements of a post-mechanistic economic theory are sketched (Brodbeck, 2001). The applicability of this concept is corroborated by instances of current tourism research. After reinterpreting the homo economicus and the nature of money an agenda for a transformative tourism science building upon post-Cartesian economic thinking and Buddhist philosophy is elaborated.
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