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Sökning: hsv:(SAMHÄLLSVETENSKAP) > Högskolan i Skövde > Högskolan i Halmstad

  • Resultat 1-9 av 9
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1.
  • Awuah, Gabriel Baffour, et al. (författare)
  • Interactive (networked) internationalization : the case of Swedish firms
  • 2011
  • Ingår i: European Journal of Marketing. - UK : Emerald Group Publishing Limited. - 0309-0566 .- 1758-7123. ; 45:7-8, s. 1112-1129
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose - The purpose of this study is to provide deeper insights into the extent to which an independent actor(s) actively collaborates with the internationalizing firm so as to jointly determine the choice of market, the mode of entry and the level of investment committed in the market to be entered and even after the entry (i.e. the ongoing activities). Design/methodology/approach - Against the previous purpose section, a qualitative research approach is selected to guide the exploratory nature of this study. Thus qualitative data are used to build the two case studies because case studies are generally a more appropriate approach when "how" and "why" questions are being posed and when the investigator has little control over events. Findings - Based on two multiple case studies, one major finding of the study shows that independent actors, with their interconnected networks, have played and are still playing a major role in influencing the internationalization processes of each of the two firms in this study. Originality/value - This is an original paper developed based on two case studies which have not been published in any journal before. The paper highlights the role of external independent actors in internationalization, which is not mentioned at all or stressed in the extant literature.
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2.
  • Awuah, Gabriel Baffour, et al. (författare)
  • Networked (interactive) position : a new view of developing and sustaining competitive advantage
  • 2008
  • Ingår i: Competitiveness Review. - Bingley : Emerald Group Publishing Limited. - 1059-5422 .- 2051-3143. ; 18:4, s. 333-350
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose – In the extant literature a firm's development of its competitive advantage is seen to be the task of the firm alone. The purpose of this paper is to introduce a new and a broader approach of how competitive advantage can be developed and maintained in today's highly competitive and dynamic markets. To this end, how a firm handles its relationships with significant actors in its network becomes very decisive for the development of its competitive advantage.Design/methodology/approach – Drawing on a network approach, case studies have been used to shed lights on the extent to which the development of competitive advantage of firms affect and are affected by their interaction with some actors in a network of exchange relationships.Findings – An important conclusion of this study is that a firm's highly valued performance, an indication of its strong position or competitive strength, has its roots in its regular and intensive interaction with some significant actors in its network.Research limitations/implications – All firms in this study have demonstrated that competitive advantage can be achieved by building up a strong position through interaction, learning and adaptation with some significant actors in the marketplace. Since the study is based on one setting, extending a similar study to several settings will be very useful.Originality/value – The paper provides insights into how a firm, in the effort to build its competitive advantage, draws on its own capabilities and complementary capabilities of its partners in a network.
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3.
  • Deraz, Hossam, 1971-, et al. (författare)
  • Factors Predicting Consumers' Assessment of Advertisments on Social Networking Sites
  • 2015
  • Ingår i: International Journal of Digital Information and Wireless Communications (IJDIWC). - Hong Kong : The Society of Digital Information and Wireless Communications. - 2225-658X .- 2225-658X. ; 5:2, s. 111-123
  • Tidskriftsartikel (refereegranskat)abstract
    • Marketers act on social networking sites (SNSs) in order to be more efficient in merchandising their products and/or services. Even so, the scope of the published studies regarding the assessment of advertisements on social networking sites (SNAs) is limited. Consequently, the present study aimed to consider credibility and interactivity, in addition to information, entertainment and irritation values, as main factors for consumers’ assessment of SNAs, as perceived by SNSs’ users.An analysis of empirical data helped to identify four main factors for assessing SNAs. These were: information value, entertainment value, credibility value and interactivity value. Irritation value was the only factor that had no significant effect on the assessment of SNAs. Furthermore, based on the beta coefficients, the information and entertainment values of SNAs, in conjunction with credibility and interactivity values, had different outcomes from previous studies. Consequently, the interactivity value was the strongest among the four predictors for assessing SNAs.
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4.
  • Deraz, Hossam, 1971-, et al. (författare)
  • The Effect of Culture on the Consumers’ Assessment of Advertisements on Social Networking Sites; Cross-cultural analysis
  • 2015
  • Ingår i: 2015 Fifth International Conference on Digital Information Processing and Communications (ICDIPC). - Piscataway, NJ : IEEE conference proceedings. - 9781467368315 - 9781467368322 ; , s. 127-135
  • Konferensbidrag (refereegranskat)abstract
    • Do consumers of the same brand from different culture have the same perceptions while assessing the advertisements on Social Networking Sites’ (SNSAs)? To answer this question, the data for this study were collected from brand communities’ consumers (BCCs) on SNSs. 278 respondents from three different cultural backgrounds (Egyptians, Dutch and British) answered the questionnaires. Five main variables to collect the consumers’ assessment of SNSAs were tested (information value, entertainment value, credibility value, interactivity value, and irritation value). Based on the empirical findings, the three groups perceived five of the six variables with significant difference F ratios. Consequently, their perception of the entertainment value of SNSAs has no significant differences between the three groups. Based on the cross-cultural theory, the findings of this study have some agreements and some contradictions, especially the influences of power distance and uncertainly avoidance. Moreover, the researchers used the One-way analysis of variance (ANOVA) with Post Hoc tests to compare between the assessments of the three groups.
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5.
  • Ericson, Stefan, et al. (författare)
  • Visual Odometry System for Agricultural Field Robots
  • 2008
  • Ingår i: Proceedings of the World Congress on Engineering and Computer Science 2008, WCECS 2008, October 22 - 24, 2008, San Francisco, USA. - Hong Kong : International Association of Engineers. - 9789889867102 ; , s. 619-624
  • Konferensbidrag (refereegranskat)abstract
    • In this paper we present a visual odometry system for agricultural field robots that is not sensitive to uneven terrain. A stereo camera system is mounted perpendicular to the ground and height and traveled distance are calculated using normalized cross correlation. A method for evaluating the system is developed, where flower boxes containing representative surfaces are placed in a metal-working lathe. The cameras are mounted on the carriage which can be positioned manually with 0.1 mm accuracy. Images are captured every 10 mm over 700 mm. The tests are performed on eight different surfaces representing real world situations. The resulting error is less than 0.6% of traveled distance on surfaces where the maximum height variation is measured to 96 mm. The variance is measured for eight test runs, total 5.6 m, to 0.040 mm. This accuracy is sufficient for crop-scale agricultural operations.
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7.
  • Iddris, Faisal, 1977-, et al. (författare)
  • The Role of Innovation Capability in Achieving Supply Chain Agility
  • 2014
  • Ingår i: International Journal of Management and Computing Sciences. - : Sunil Kumar. - 2231-3303. ; 4:2, s. 104-112, s. 18-18
  • Tidskriftsartikel (refereegranskat)abstract
    • Innovation capability has been recognized as important approach for organizations to be competitive. The purpose of this study is to understand how innovation capability,with the notion of cloud computing, trust and open innovation affect supplychain agility.The main research question to be addressed is How Does Innovation Capability enabledby cloud computing, trust and open innovation affect supply chain agility of a firm? The methodology used in this study is to review existing literature in innovation capability, cloud computing, trust, open innovation and agility and develop some propositions on how firms can achieve supply chain agility. Some of the expected results from the study are, development and interaction of trust with cloud computing and open innovation is crucial in innovation capability building process. Second, innovation capability building process enabled by cloud computing, trust and open innovation will influence agility of a firm, leading to firm competitiveness
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8.
  • Nilsson, Pernilla, 1969-, et al. (författare)
  • Distribuerad case-metodik i ingenjörsutbildningen
  • 2009
  • Ingår i: Den 2:a Utvecklingskonferensen för Sveriges ingenjörsutbildningar. - Lund : Lunds Tekniska Högskola, Genombrottet. ; , s. 71-73, s. 71-73
  • Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
    • This paper is based on a project in which an academic developer worked as a critical friend for a group of engineering in order to stimulate their collaboration and their reflection on their own teaching and learning as a way of developing their scholarship of teaching. The project was built on collaboration between three different universities, Halmstad, Örebro and Skövde and reports on how teachers, as well as the students collaborative learning experiences.
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9.
  • Osarenkhoe, Aihie, 1960-, et al. (författare)
  • Network Perspective on Establishement Process in Transition Economies
  • 2017
  • Ingår i: Global and national business theories and practice. - : EuroMed Press. - 9789963711567 ; , s. 1235-1257
  • Konferensbidrag (refereegranskat)abstract
    • This paper contributes to extant literature on market entry strategies in several ways. First, while previous literature focuses either on entry modes or entry timing, comparatively little efforts are made to illuminate the establishment process. Secondly, it addresses emanating impediments and development of supporting relationships with significant actors during the processes of establishment in transition economies. Establishment model, developed from network approach, facilitated the capturing of various supporting relationships that enabled the focal relationships to function properly during the establishment processes in less-structured markets. In-depth interviews were held with key informants in two Scandinavian firms. Findings show that Statoil´s ability to leverage a number of significant actors in its network for support during its establishment in Estonia makes the process less cumbersome and less resource consuming. Lack of home and host country support for Scania resulted in an arduous and costly process, with the firm’s position changing several times as different problems cropped up. In conclusion, relationship orientation requires adaptation by an organization, but more critically by its managers. Lack of cross-cultural relationship skills and orientation could impede a company’s growth in international markets. We call for more research efforts in the area of cultural dimensions of market establishment processes.
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  • Resultat 1-9 av 9

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