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- Kristensson, Per, 1969-, et al.
(författare)
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Changing business models in manufacturing firms
- 2014
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Konferensbidrag (refereegranskat)abstract
- Gone are the times when companies could regard their business model as fixed and stable. Instead companies must work with multiple business logics and models in parallel due to changes in customers’ needs and new market opportunities. Accordingly, business model innovation tends to be as important as product and service innovation. Essentially, a business model tells the firm’s “story” regarding how to earn money, i.e. it defines how a company creates and capture value (Magretta, 2002, Zott & Amit, 2010). Successful business models are a often balance act trying to satisfy both the customers’ value-creating, and the company’s value-capturing, processes, i.e. balancing sufficient profit while maintaining satisfied customers.Based on, among others, Teece (2007) we regard business model innovation as a process where as firm introduces change into their business model. Technology becomes obsolete, customer demands change, and new value propositions emerge; triggers for change might emanate from different perspective and from different actors, with varying starting points. Active business model innovation can reduce the risk of being overtaken as new actors introduce, for example, innovative offerings, new operational processes or even new underlying business models (Bessant and Davies 2007).Based on a case study at Ericsson our research explores the business problem that arises when one part, or both, are dissatisfied with the current business situation, opening up for business model innovation. It proposes a generic framework, based on the Service-Dominant logic (SDL) (Vargo et al., 2010), which aims to guide actions to dissolve situations where the current business model has become obsolete. The paper proposes and discusses four possible approaches to overcome the unsatisfying situation; two based on a Goods-Dominant logic (GDL) and two based on a Service-Dominant logic. The GDL approaches tend to change the current business model based on transaction costs, i.e. raising or lowering the price leading to either party remaining dissatisfied. Whereas the SDL approach instead leads to a changed business model based on a value co-creation process, focusing on understanding the customer’s value creation. Our research indicates that sometimes involves a learning process enabling the customer to understand the actual value obtained from the business relationship. Hereby, the supplier can maintain sufficient profitability with satisfied customers.In conclusion, we find that innovation of a company’s business model can be understood as a marketing activity that emphasizes value-creation and value-capture as entities that needs to be balanced. Companies need to develop dynamic capabilities to address and systematically change business models that are malfunctioning. The proposed framework can support companies to become more efficient and effective in addressing needed changes and to understand when different business model innovation processes are needed.
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- Kristensson, Per, et al.
(författare)
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Servitization goes to the psychologist
- 2019
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Ingår i: Service Innovation for Sustainable Business. - New Jersey : World Scientific. - 9789813273382 - 9789813273375 ; , s. 163-177
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- The following sections are included: Introduction The Platform to Servitization Five Techniques to Start and Perpetuate Change Perpetuating the Change Using the Five Techniques in Change Projects References
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- Andersson K, Pernille
(författare)
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Changing the servicescape : The influence of music and self-disclosure on approach-avoidance behavior
- 2013
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Licentiatavhandling (övrigt vetenskapligt/konstnärligt)abstract
- The purpose of this thesis is to investigate and understand the effect of a servicescape’s ambient and social conditions on consumers’ Approach/Avoidance behavior in a retail context. More specifically, this thesis investigates the effect of music (ambient stimuli) and employees’ self-disclosure (social stimuli) on consumers’ Approach/Avoidance behavior in a retail store. Paper I comprised two experiments. Experiment 1 investigated the influence of the independent variable No music/Music. Likewise, experiment 2 studied the influence of the independent variable No music/Slow-tempo music/Fast-tempo music. The dependent variables in both experiments were pleasure, arousal, and the resulting Approach/Avoidance behavior. Paper II investigated the influence of the independent variable self-disclosure. The dependent variables were Approach/Avoidance behavior, measured by pleasure, arousal, liking, satisfaction, and reciprocity. The conclusions of this thesis are that both ambient and social stimuli in a servicescape affect consumers’ internal responses, which in turn affect their behavior. Depending on the situation (type of purchase), retail (bank, supermarket, or electronic retail store), and stimuli (ambient or social), the internal and behavioral responses are different.
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- Andersson K, Pernille
(författare)
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Changing the servicescape : The influence of music, self-disclosure and eye gaze on service encounter experience and approach-avoidance behavior
- 2016
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- The purpose of this thesis is to investigate and understand the effect of a servicescape’s ambient and social conditions on consumers’ service encounter experience and their approach/avoidance behavior in a retail context. In three papers, with a total sample of over 1600 participants (including 550 actual consumers) and seven experiments, the author investigates the effect of music (ambient stimuli), employees’ self-disclosure (verbal social stimuli) and employees’ gazing behavior (nonverbal social stimuli) on consumers’ service encounter experience and approach/avoidance behavior in a retail store.Paper I comprised two experiments, and the aim was to investigate the influence of music on emotions, approach/avoidance behavior. Paper II comprised two experiments, and the aim was to investigate the effect of frontline employees’ personal self-disclosure on consumers’ reciprocal behavior. Paper III comprised three experiments, and the aim was to investigate the influence of employee’s direct eye gaze/ averted eye gaze on consumer emotions, social impression of the frontline employee and encounter satisfaction in different purchase situations.The results in this thesis show that music affects consumers in both positive and negative ways (Paper I). Self-disclosure affects consumers negatively, in such a way that it decreases encounter satisfaction (Paper II) and, finally, eye gaze affects consumers by regulating both positively – and in some cases also negatively – consumers’ social impression of the frontline employee and their encounter satisfaction (Paper III).The conclusions of this thesis are that both ambient and social stimuli in a servicescape affect consumers’ internal responses, which in turn affect their behavior. Depending on the purchase situation, type of retail, and stimuli, the internal and behavioral responses are different.
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