| 1. |
- Lee, Linda, 1959-
(författare)
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Advice from creative consumers : a study of online hotel reviews
- 2014
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Ingår i: International Journal of Technology Marketing. - : InderScience Publishers. - 1741-878X .- 1741-8798. ; 9:1, s. 53-71
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Tidskriftsartikel (refereegranskat)abstract
- This studyexplores what creative consumers are compelled to say about hotels throughonline reviews. Online reviews arehighly influential, with consumers preferring the advice of other consumersover industry experts or information provided by the marketer. Over 7,000 online hotel reviews posted onTripAdvisor were examined, using Leximancer, a content analysis tool. This study provides insights on the factorscontributing to guest satisfaction and dissatisfaction in luxury hotels andmoderate hotels. It also demonstrates theimportance of the information provided by creative consumers, both in terms ofmarket research and as part of an overall marketing communicationsinitiative.
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| 2. |
- Botha, Elise M., 1983-
(författare)
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A means to an end : Using political satire to go viral
- 2014
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Ingår i: Public Relations Review. - : Elsevier. - 0363-8111 .- 1873-4537. ; 40:2, s. 363-374
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Tidskriftsartikel (refereegranskat)abstract
- With the rise of video sharing giants like Youtube and Google Video, coupled with increased broadband connectivity and improved sharing functionality across social networking sites, the role of the viral video has been cemented in many IMC strategies. While most agree about the importance of better understanding viral marketing, there is less agreement about what makes content become viral. While some content gets viewed by millions of people, others struggle to gain viral traction. Content specific, intrapersonal and interpersonal reasons have been proposed for viral marketing success. This paper' focuses on the intrapersonal reasons for content going viral in the context of political satire. More specifically, the role of emotion in the spread of content online, is investigated. Political satire focuses on gaining entertainment from politics. Satire, and specifically political satire, forms part of using humour in advertising and has been influential in shifting public opinion since ancient Greece. This study compares success and unsuccessful viral campaigns that used political satire, by first analysing the online comments that viewers made about the video. Following these findings, an experiment is conducted and the influence of intensity, creativity, humour and utility on virality is modelled, controlling for valence and previous exposure. The findings suggest that, when using political satire in viral campaigns, creativity and the intensity of the emotions felt are key influencing factors in whether videos get "shared" or "liked". Therefore, while many authors contend that particular emotions or positive content has a greater likelihood to become viral, this paper shows that it is not the particular emotion, but the intensity with which that emotion was felt that drives viral success.
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| 3. |
- Al Ghafri, Aziza, 1982-
(författare)
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"I Wanna Be Free" : On the Challenges and Coping Strategies of Women Entrepreneurs in Sweden
- 2024
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Women's entrepreneurship is often presented as important for creating economic prosperity at the national level and is said to offer freedom, independence, and emancipation for women. The purpose of this study is to explore the conditions of women entrepreneurs who have different backgrounds in Sweden. To achieve this purpose, this study focuses on the challenges women entrepreneurs perceive and the coping strategies they employ to navigate these challenges. The study adopts an intersectional gender perspective, grounded in research on entrepreneurship, gender, and ethnicity. It draws on qualitative data collected through semi-structured interviews with women entrepreneurs in Sweden who have different backgrounds. The findings show that the challenges experienced by the women entrepreneurs included lack of support, being belittled, being excluded, having to work harder and be strong and having to adapt. The analysis discusses that these challenges can be understood as a result of gendered perceptions of entrepreneurship and processes of Othering. Ethnicity and race also play a role in shaping these conditions. The interviewed women deal with the conditions through four strategies: the assimilation strategy; the positive strategy, the ambiguity strategy, and the change strategy. The coping strategies are discussed in relation to empowerment and emancipation. From a theoretical perspective, this study contributes to developing concepts and conceptual relationships to capture how gender, ethnicity, and race impact women's conditions as entrepreneurs.
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| 4. |
- Hasic, Tigran, 1969-
(författare)
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Reconstruction planning in post-conflict zones : Bosnia and Herzegovina and the international community
- 2004
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- The history of mankind has been plagued by an almost continuous chain of various armed conflicts - local, regional, national and global - that have caused horrendous damage to the social and physical fabric of cities. The tragedy of millions deprived by war still continues. This study sets out to understand the nature of reconstruction after war in the light of recent armed conflicts. It attempts to catalogue and discuss the tasks involved in the process of reconstruction planning by establishing a conceptual framework of the main issues in the reconstruction process. The case of Bosnia and Herzegovina is examined in detail and on the whole acts as the leit-motif of the whole dissertation and positions reconstruction in the broader context of sustainable development. The study is organized into two parts that constitute the doctoral aggregate dissertation – a combining of papers with an introductory monograph. In this case the introductory monograph is an extended one and there are six papers that follow. Both sections can be read on their own merits but also constitute one entity.The rebuilding of war-devastated countries and communities can be seen as a series of nonintegrated activities carried out (and often imposed) by international agencies and governments, serving political and other agendas. The result is that calamities of war are often accompanied by the calamities of reconstruction without any regard to sustainable development. The body of knowledge related to post-conflict reconstruction lacks a strong and cohesive theory. In order to better understand the process of reconstruction we present a qualitative inquiry based on the Grounded Theory Method developed originally by Barney Glaser and Anselm Strauss (1967). This approach utilizes a complex conceptualization with empirical evidence to produce theoretical structure. The results of process have evolved into the development of a conceptual model, called SCOPE (Sustainable Communities in Post-conflict Environments).This study proposes both a structure within which to examine post-conflict reconstruction and provides an implementation method. We propose to use the SCOPE model as a set of strategy, policy and program recommendations to assist the international community and all relevant decision-makers to ensure that the destruction and carnage of war does not have to be followed by a disaster of post-conflict reconstruction. We also offer to provide a new foundation and paradigm on post-conflict reconstruction, which incorporates and integrates a number of approaches into a multidisciplinary and systems thinking manner in order to better understand the complexity and dependencies of issues at hand. We believe that such a systems approach could better be able to incorporate the complexities involved and would offer much better results than the approaches currently in use.The final section of this study returns to the fact that although it is probably impossible to produce universal answers, we desperately need to find commonalities amongst different postconflict reconstruction settings in order to better deal with the reconstruction planning in a more dynamic, proactive, and sustainable manner.
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| 5. |
- Corvellec, Hervé, 1961, et al.
(författare)
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Avfallsförebyggande handlar om effektiv produktion och genomtänkt konsumtion – inte om avfall. Sju lärdomar från forskningsprojektet från avfallshantering till avfallsförebyggande
- 2018
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- Denna rapport sammanfattar de viktigaste lärdomarna från forskningsprojektet ”Från avfallshantering till avfallsförebyggande”. I forskningsprojektet har forskare från Lunds universitet och Göteborgs universitet, men också Umeå Universitet och Kungliga Tekniska Högskolan, studerat avfallsförebyggande. Syftet med projektet har varit att identifiera och förklara svårigheterna med att förverkliga de avfallsförebyggandepolitiska målen. Forskarna har närmat sig projektets syfte genom innehållsanalys av avfallsplaner, kvantitativa och kvalitativa studier av avfallsförebyggande- initiativ, teoretisk kritik av stadsplanering, och kartläggning av hinder för avfallsförebyggande. Projektet har bedrivits i tät samverkan med kommuner, kommunala avfallsbolag, myndigheter, sociala rörelser och företag. Det har finansierats av forskningsrådet Formas (Dnr 259-2013-210). För den som vill veta mer finns källor refererade löpande i texten och redovisat i referenslistan i slutet av rapporten. Det går även bra att kontakta respektive forskare. Under Interna referenser redovisas de vetenskapliga artiklar, konferensbidrag, seminarier, uppsatser, reportage, debattartiklar, och nya forskningsprojekt som forskningsprojektet har lett till. På projektets webbplats www.ism.lu.se/mtp redogörs i detalj för projektet, till exempel de workshopar som har organiserats inom projektets ram.
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| 6. |
- Wallin, Linda, 1982, et al.
(författare)
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Span of control and the significance for public sector managers' job demands: A multilevel study.
- 2014
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Ingår i: Economic and Industrial Democracy. - 0143-831X .- 1461-7099. ; 35:3, s. 455-481
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Tidskriftsartikel (refereegranskat)abstract
- The aim of this article is to investigate how span of control influences seven job demands common amongst operational public sector managers. Self-administrated surveys were collected from 434 managers organized in 37 municipal operations, i.e. management teams in a set of public organizations in Sweden, and complemented with register data. Multilevel analyses were performed and it was shown unfavorable to have a large number of subordinates for the majority of job demands investigated. Furthermore, managers who were members of management teams with a higher average span of control experience some job demands to an even higher extent. Thus, the results of this study demonstrate that span of control is a key upstream component of managers’ job demands and emphasize the value of a reasonable number of subordinates.
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| 7. |
- Ávila-Zúñiga Nordfjeld, Adriana, 1977-, et al.
(författare)
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Proposing a Mathematical Dynamic Model to Develop a National Maritime Security Assessment and Build a National Maritime Security Plan
- 2023
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Ingår i: Journal of Maritime Research. - : Universidad de Cantabria. - 1697-4840 .- 1697-9133. ; 20:3, s. 123-132
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Tidskriftsartikel (refereegranskat)abstract
- A proper assessment of maritime security risks at the national level is crucial to a national maritime security plan (NMSP) in order to secure the concerned country’s ports, vessels and territorial sea. Thus, the importance of implementing a national maritime security assessment (NMSA) to counter security threats and ensure the continuity of national and international trade. The most important set of international regulations concerning maritime security is the International Ship and Port Facility Security (ISPS) Code, which includes revision, approval and control of compliance of the Port Facility Security Plan (PFSP), which shall be based upon the Port Facility Security Assessment (PFSA). This paper proposes a mathematical dynamic model that calculates in real time the residual risk for the whole country and each of its ports by adapting and expanding the formula and procedures established in the Code, which since it has already been implemented around the world, gives the opportunity to take advantage of this quantitative solution to administrate maritime security risks on a nation-wide basis and create an effective national maritime security plan, which would allow the concerned authorities to improve situational awareness and adapt to security changes through a better planning of human, economic and material resources to deter security threats. The model was tested with the use of five encoded categories as countries, each of them with three ports, which encompassed three port facilities. The results indicate that this methodology is easy to implement and widespread use of that model could strength robustness in national security.
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| 8. |
- Bergviken Rensfeldt, Annika, 1969, et al.
(författare)
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Automating Teacher Work? : A History of the Politics of Automation and Artificial Intelligence in Education
- 2022
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Ingår i: Postdigital Science and Education. - : Springer Nature. - 2524-485X .- 2524-4868.
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Tidskriftsartikel (refereegranskat)abstract
- The debate on automation in education is also a debate on teachers’ work. Throughout history, promises of labor-saving and efficient automation technologies have been repeatedly promoted, while research at the same time has rather argued that automations will always depend on extensive human labor. In this study, we historicize how automation in education has been related to teachers’ work and with what implications. Based on Sweden’s long history of educational technology, we have drawn on digital and archival materials published from 1957 to the present. By contrasting the policy elements on automation and artificial intelligence (AI) across the past several decades, we show how debates and technologies are dynamically established and naturalized over time, which also risk silencing the critical debates on what the politics of automation and AI means for teachers’ work and for public education. We conclude not only that the automation debate aligns with familiar ‘techno-solutionist’ educational technology histories, including forms of resistance on the technological uptake in education and society, but also that the scale and impact of automation are shifting with the technologies for automation and global platform infrastructures integrated into education. Consequently, one of the main questions is how the critical debate on automating teacher work and education is made possible even under such circumstances.
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| 9. |
- Reinholdsson, Tommy, et al.
(författare)
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Nudging green food: The effects of a hedonic cue, menu position, a warm-glow cue, and a descriptive norm
- 2023
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Ingår i: Journal of Consumer Behaviour. - : Wiley. - 1472-0817 .- 1479-1838. ; 22:3, s. 557-568
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Tidskriftsartikel (refereegranskat)abstract
- Meat consumption is associated with both public health risks and substantial CO2 emissions. In a large-scale field-experiment, we applied four nudges to the digital menus in 136 hamburger restaurants. The nudges promoted vegetarian food purchases by either (1) changing the menu position of vegetarian food, or aligning vegetarian food with (2) a hedonic, taste-focused nudge, (3) the warm-glow effect, or (4) a descriptive social norm. These nudges were thus aimed to shift salience toward a certain goal or the salience of a specific alternative. Vegetarian food purchases were measured in two datasets analyzing if nudges affected customers' "route " to ordering vegetarian food (29,640 observations), and the total number of vegetarian food sold during the intervention (346,081 observations). Results showed that the position nudge affected customers route to buying vegetarian food. More specifically, making the "green category " more accessible made more customers order through that category. Interestingly, this did not affect the total number of vegetarian sales. However, results indicate that nudges that utilize the salience of goals, in particular hedonic goals, may have an overall positive effect on total vegetarian sales.
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| 10. |
- Scaini, Anna, et al.
(författare)
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Pathways from research to sustainable development: Insights from ten research projects in sustainability and resilience
- 2024
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Ingår i: AMBIO. - : Springer Nature. - 0044-7447 .- 1654-7209. ; 53
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Tidskriftsartikel (refereegranskat)abstract
- Drawing on collective experience from ten collaborative research projects focused on the Global South, we identify three major challenges that impede the translation of research on sustainability and resilience into better-informed choices by individuals and policy-makers that in turn can support transformation to a sustainable future. The three challenges comprise: (i) converting knowledge produced during research projects into successful knowledge application; (ii) scaling up knowledge in time when research projects are short-term and potential impacts are long-term; and (iii) scaling up knowledge across space, from local research sites to larger-scale or even global impact. Some potential pathways for funding agencies to overcome these challenges include providing targeted prolonged funding for dissemination and outreach, and facilitating collaboration and coordination across different sites, research teams, and partner organizations. By systematically documenting these challenges, we hope to pave the way for further innovations in the research cycle.
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