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Sökning: hsv:(SAMHÄLLSVETENSKAP) > Konferensbidrag > Strömbäck Jesper

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  • Dimitrova, Daniela V, et al. (författare)
  • Look Who's Talking : Use of Sources in Newspaper Coverage in Sweden and the United States
  • 2008
  • Ingår i: Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online.
  • Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
    • Even though we live a global world cross-cultural comparisons of journalism practice remain rare. This study analyzed the use of sources in newspaper coverage in Sweden and the United States. Rather than focusing on one single event, the comparison utilizes data from three different events: the 2003 Iraq War, the 2002 national election in Sweden and the 2004 presidential election in the United States, and the 2005/2006 international controversy stemming from the publication of the Mohammad Cartoons. Some patterns across the three events emerged for the use of government officials, academic experts and citizens as sources but not for other types of sources. The findings are discussed in the context of news reporting and journalism within a distinct national political and media system.
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  • Kiousis, Spiro, et al. (författare)
  • The White House and Public Relations : Examining the Linkages between Presidential Communications and Public Opinion
  • 2007
  • Ingår i: 2007 Association for Education in Journalism and Mass Communication (AEJMC) Conference.
  • Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
    • The purpose of this study was to probe the linkages between presidential communications and public opinion. More specifically, it investigated the associations between the use of press conferences and speeches by the White House and presidential job approval from 1961-1997. The results suggested that there is a positive linkage between the frequency of presidential press conferences and perceived foreign policy job approval but a negative linkage with perceived economic job approval. In addition, a negative linkage emerged between the frequency of presidential speeches and perceived foreign policy approval. Finally, the implications of the findings are discussed.
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  • Strömbäck, Jesper, et al. (författare)
  • Bridging Two Schools of Thought : Applications of Public Relations Theory to Political Marketing
  • 2006
  • Ingår i: Proceedings. 3rd International Political Marketing Conference, Nicosia, Cyprus, 2006. ; , s. 1-30
  • Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
    • The use of public relations strategies and tactics are ubiquitous in many areas of political communication. This is especially evident when considering the emerging field of political marketing. However, little application of public relations theory and research has been integrated into the study of political marketing processes. Thus, this work seeks to bridge two schools of thought and to identify some of the major conceptual perspectives from public relations theory that can be used to better understand and analyze the dynamics of political marketing processes. Specifically, the perspectives include relationship theory, contingency theory, situational theory of publics, and agenda-building theory.
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