| 1. |
- Hultman, Magnus, et al.
(författare)
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The role of destination personality fit in destination branding : antecedents and outcomes
- 2017
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Ingår i: Psychology & Marketing. - : John Wiley & Sons. - 0742-6046 .- 1520-6793. ; 34:12, s. 1073-1083
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Forskningsöversikt (refereegranskat)abstract
- Drawing from fit research in strategic management, this study develops and investigates a model predicting destination attitude and (re)visit intention. The study introduces the concept of destination personality fit on the basis of how well consumer perceptions of a tourist destination's brand personality fits that of what the destination brand manager wishes to convey. A model incorporating destination advertising awareness as an antecedent of destination personality and consumer-manager destination personality fit is tested on international consumers with the destination personality of Switzerland as the study setting. Structural equation modeling results reveal that destination advertising awareness does indeed relate positively to both stronger perceived destination personality and destination personality fit in consumers’ minds. Interestingly, the subsequent destination personality–destination attitude relationship is moderated by consumer–manager destination personality fit in such a way that the link grows stronger in cases where fit is high. The results have important implications for destination brand managers in that they reinforce the importance of strong and distinct destination personalities. The findings also show the importance of actively communicating the destination brand to consumers since the positive outcomes of a strong destination personality increase in magnitude when successfully communicated, and the vision of the destination brand manager has been adopted by the consumer.
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| 2. |
- Madanaguli, Arun, et al.
(författare)
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Literature review on industrial digital platforms : A business model perspective and suggestions for future research
- 2023
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Ingår i: Technological forecasting & social change. - : Elsevier. - 0040-1625 .- 1873-5509. ; 194
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Forskningsöversikt (refereegranskat)abstract
- Rapid digitalization of industries has led to the proliferation of complex industrial digital platforms; however, few industrial platform leaders have successfully established sustainable business models around their offerings. The need for a concrete definition of industrial digital platforms and their business models further complicates our understanding of the issue. In this prospecting review, we critically analyze the existing literature on industrial digital platforms to identify key research themes and research gaps and propose a future research agenda for the industrial digital platform literature from a business model perspective. Drawing on insights from research on industrial platforms, digitalization, digital servitization, and business-to-business (B2B) relationships, our analysis focuses on three key themes in defining the boundaries of industrial digital platforms and the crucial aspects of value creation, value delivery, and value capture on such platforms: (a) co-creative value creation, (b) digitally integrated value delivery, and (c) mutual value capture. The findings of this study and a future research agenda framework provide a roadmap for advancing the understanding of business models for industrial digital platforms. This research aims to contribute to the emerging field of industrial digital platforms and guide future research endeavors in this domain, unlocking the full potential of these platforms for businesses and industries.
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| 3. |
- Mostaghel, Rana, 1981-, et al.
(författare)
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Digitalization driven retail business model innovation: Evaluation of past and avenues for future research trends
- 2022
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Ingår i: Journal of Business Research. - : Elsevier. - 0148-2963 .- 1873-7978. ; 146, s. 134-145
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Forskningsöversikt (refereegranskat)abstract
- Increased digitalization enabled innovation and practical examples from the retail industry have captured the attention of marketing scholars, with rapid development in the academic field. The pace of change has significantly accelerated during the Covid-19 crisis. In seeking to (1) investigate the unique characteristics of digitalization enabled retail business model innovation, (2) understand how does digitalization influences changes to the retail business model innovation dimensions, and (3) identify the areas for future research related to retail business model innovation, this study systematically reviews the literature. Employing four databases, a sample of 170 articles were chosen. Based on bibliometric and network analysis and visualization, the major researchers, articles, and topics were rigorously identified. Finally, the results revealed the unaddressed issues in this research area. The study ends with theoretical and managerial implications.
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| 4. |
- Rad, Fakhreddin F., et al.
(författare)
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Industry 4.0 and supply chain performance : A systematic literature review of the benefits, challenges, and critical success factors of 11 core technologies
- 2022
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Ingår i: Industrial Marketing Management. - : Elsevier. - 0019-8501 .- 1873-2062. ; 105, s. 268-293
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Forskningsöversikt (refereegranskat)abstract
- The exponentially growing literature on Industry 4.0 technologies and their implications for supply chains exhibits valuable insights alongside considerable fragmentation. While prior systematic literature reviews (SLRs) started to consolidate the literature, an SLR that simultaneously (a) covers several core technologies of the Industry 4.0, (b) synthesizes their positive and negative implications for supply chain performance in a broad sense, and (c) accounts for the critical success factors that foster or impede these implications is still missing. We contribute to establishing a cumulative body of knowledge by conducting such an SLR. We synthesize 221 articles published on 11 Industry 4.0 technologies between 2005 and 2021. Rather than aggregate implications, our SLR presents the benefits, challenges, and critical success factors of each core technology vis-a-vis supply chain performance individually. We integrate our findings into a framework of Industry 4.0 supply chain performance and derive promising avenues for future research. Specifically, we call for more research on (a) the challenges and critical success factors of Industry 4.0 technologies; (b) hitherto underexplored core technologies of the Industry 4.0; (c) the interaction of multiple core technologies (are they complements or substitutes?); as well as for (d) further consolidation and interdisciplinary dissemination efforts.
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| 5. |
- Vakulenko, Yulia, et al.
(författare)
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Customer value in self-service kiosks : a systematic literature review
- 2018
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Ingår i: International Journal of Retail & Distribution Management. - : Emerald Group Publishing Limited. - 0959-0552 .- 1758-6690. ; 46:5, s. 507-527
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Forskningsöversikt (refereegranskat)abstract
- Purpose: The purpose of this paper is to provide a cohesive overview of the available self-service and customer value literature, identify customer value in self-service kiosks (SSKs), and analyze this value from the customer experience perspective. Design/methodology/approach: The study comprises a systematic literature review of available works on customer value. Findings: The paper presents conclusions on the SSK’s technological forms, presence in industries, and conceptual state. The review also provides a cohesive inventory of customer value elements in SSKs. The in-depth analysis proposes two alternative models of the customer value creation process: linear and circular. Research limitations/implications: The study reveals gaps stemming from the inconsistency and fragmented nature of previous research on customer value in SSKs. The gaps are treated as opportunities for future studies. Practical implications: By identifying new sources of competitive advantage and new ways to improve customer service strategies and experience management, the findings support managerial decision making at the stages of considering, implementing, and improving SSK networks. Originality/value: This study is the first to systematically review and provide an inventory of customer value elements in SSKs. It, therefore, offers new perspectives on customer value creation using self-service technology.
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