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- Conti, Eugenio, 1987-
(författare)
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Digital technocultures in Nature-based tourism
- 2023
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- This thesis investigates the influences of digital technologies on nature-based tourism (NBT) experiences. I acknowledge that the holistic digitalization of human lives increasingly impacts nature-based tourism. Particularly, I argue that it impacts tourists’ experiential valuation of nature, as well as tourists themselves as experiencers of nature in NBT in ways that need to be further understood.Following contemporary consumer-dominant perspectives on tourism experiences, I argue that tourists’ multi-dimensional valuation of experiences depends greatly on ex-situ factors that exist outside service encounters in NBT and within digitally networked lifeworld experienced by tourists, which informs how they value themselves and what they experience. However, such lifeworlds are poorly acknowledged in research on NBT experiences. Building on consumer culture theory, I argue that NBT tourists are cultural agents, and their NBT experiences are highly affected by how their lifeworlds are ingrained in marketplace cultures that discipline what is valuable and experienced in NBT. Such marketplace cultures, which are becoming increasingly digital and technological, can be conceptualized as digital technocultures. More than simply enhancing experiences, as extant literature suggests, digital technology provides lifestyle scripts, ideologies, identity myths, symbolic universes, and stories associated with the everyday, tourism, and consumption of nature. The latter are powerful actors in shaping consumers’ meaning making, sensescapes, emotions, behaviors, and ultimately experience valuations of nature in NBT. Across the four papers and the additional discussion that compose it, this thesis investigates how digital technocultures shape the identity of tourist experiencers in NBT and how they impact the valuation of nature in NBT. The thesis adopts a mix of novel, in-depth, thick, and interpretive methodologies to gain such knowledge. Findings offer thick consumer knowledge and a high-level consumer insight into NBT tourists. In digital technocultures, NBT tourists and their experiences of nature are contested among different digital and disconnected selves. Tourists appropriate digital technocultures and NBT according to identity projects that aim to assemble valued digital “experiencers” and at taking part in valued in e-tribes reflecting them in one’s lifeworld. At the same time, tourists negotiate digital technocultures disciplining their lifeworlds in order to build a valued escapist, liberated and disconnected Self in nature. Moreover, digital technocultures discipline, abstract, and extremify specific aspects of nature. These are sought, desired, imagined, and experienced as digital hyperrealities in NBT. This thesis explores the implications of digital technocultures of experience for NBT, which have so far been insufficiently acknowledged.
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- Conti, Eugenio, 1987-, et al.
(författare)
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Instagramming nature-based tourism experiences : a netnographic study of online photography and value creation
- 2020
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Ingår i: Tourism Management Perspectives. - : Elsevier. - 2211-9736 .- 2211-9744. ; 34
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this research is to explore the role of online photography in creating experience value in nature-based tourism, and what types of experience value are conveyed through photography-based user-generated content. The paper draws from existing literature in defining tourism experience value as a subjective, inter-subjective and inter-contextual construct, performed by situated valuation practices. Consequently, the paper presents interpretive and participatory netnography as an effective method to investigate experience value, and identifies online photography on Instagram as both a valuing practice and a valuing place. Results show the capability of online photography-based UGC to create multidimensional values from strategic combinations of textual and visual content. Simultaneously, new dimensions of experience value are introduced, which exist beyond single tourism experiential encounters, but critically contribute to an iterative experience valuation. Finally, Instagram posts introduce valuation timelines that can elude linear models of pre/in-situ/post-experience valuation, and assume subjective and fluid connotations.
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- Fredman, Peter, 1965-, et al.
(författare)
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Approaches to foresight recreation and tourism in nature : Experiences from the Nordic Region
- 2023. - 1st
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Ingår i: The Routledge Handbook of Nature Based Tourism Development. - London : Taylor & Francis. - 9781003230748 - 9781032137704 ; , s. 131-148
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- This chapter discusses approaches to do foresights in outdoor recreation and tourism in nature, based on research from the Nordic countries. This region has a long-standing reputation for promoting outdoor recreation, with associated policies aiming to support this tradition for the benefit of future generations and environmental engagement. To do so successfully, one key input is improving the knowledge of outdoor recreational participation, associated trends, and future development. In this chapter, we therefore review different monitoring approaches to trend analyses as a means of forecasting participation and discuss supplementary approaches to foresight in outdoor recreation. We operationalize the Nordic context through studies undertaken in Finland, Sweden, Denmark, and Norway. Our examination shows that the tradition of national surveys and on-site visitor monitoring has proven effective. However, contemporary changes in society call for additional approaches to better understand future outdoor recreation. We therefore share experiences from several different approaches to foresight in outdoor recreation. This will inform future research as well as managers, entrepreneurs, planners and policymakers in their decision-making.
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