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- Eklinder-Frick, Jens, et al.
(författare)
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Bridging and bonding forms of social capital in a regional strategic network
- 2011
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Ingår i: Industrial Marketing Management. - : Elsevier BV. - 0019-8501 .- 1873-2062. ; 40:6, s. 994-1003
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Tidskriftsartikel (refereegranskat)abstract
- Research on networks emphasizes the importance of bonds between actors. Social reciprocity strengthens network bonds, which is assumed to have positive effects on business relationships between firms. However, the importance of weak ties is also stressed in network research. An important policy issue is therefore if more attention should be devoted to the creation of bridges to other social groups and loosening bonds between network actors. The difficulty in doing so is described and analyzed in this article focusing on a regional strategic network, which is viewed in three network perspectives. Interview data were collected from all participating managers in a regional strategic network in 2004 and 2010. The findings shed light upon the paradox of using a regional strategic network to counteract over-embeddedness and freeing the involved actors from existing network lock-ins instead of further strengthening such social institutions.
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- Elbe, Jörgen, et al.
(författare)
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Mobilizing marginal resources for public events
- 2007
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Ingår i: Event Management. - : Cognizant, LLC. - 1525-9951 .- 1943-4308. ; 10:2-3, s. 175-183
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Tidskriftsartikel (refereegranskat)abstract
- Marginal resources are important for organizers of public events. In the present context, marginal resources are defined as resources that providers can offer to events in periods when these resources cannot be put to productive use in their regular operations. Such marginal resources are often mobilized through networks of social relationships when the resource providers regard a connection to the public event as being valuable. The mobilization of marginal resources is analyzed using a network approach and by analyzing the motives of the participating resource providers. Cases involving two public events are presented in order to illustrate the mobilization and the development of patterns and routines over time. The cases indicate that resources are mainly mobilized through networking. Building and using the legitimacy of the event are important factors in this process. The actors providing resources are motivated by a mix of interests, but most of them have an idealistic interest in the event. The mobilized resources are combined in ways that create economy of scope and scale for the organizer. Over time, a recurring event benefits from experience and learned behavior among the actors involved. It seems to be easier to mobilize resources in a community where the actors, and clusters of actors, are well connected with each other
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| 4. |
- Elbe, Jörgen, et al.
(författare)
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The destination-management organisation and the integrative destination-marketing process
- 2009
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Ingår i: The international journal of tourism research. - : Wiley. - 1099-2340 .- 1522-1970. ; 11:3, s. 283-296
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Tidskriftsartikel (refereegranskat)abstract
- A main function of destination-management organisations (DMOs) is that of being responsible for marketing their destinations. Many destinations involve stakeholders of different kinds. DMOs often have modest resources, and this creates a challenge: how should the DMO manage their marketing activities and achieve an outcome that benefits both the individual stakeholder and the destination? This study describes how DMOs can mobilise resources among the stakeholders and identifies the processes leading to integrated destination marketing. Basing our conclusions on a case study, we find that DMOs need to develop both pragmatic and moral legitimacy in order to develop integrated destination marketing.
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| 7. |
- Andresen, Edith
(författare)
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Dressed for success : designing and managing regional strategic networks
- 2011
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Inter-organizational network initiatives such as regional strategic networks (RSNs) are often used by firms and public agencies to support regional development and competitiveness. RSNs are designed networks managed by a hub and financed by public or private means. RSN management is complex as members are autonomous and initially often loosely connected. The effects of RSNs on regional development are disputed as engineered relationship development may interfere with ongoing business relationships. Despite this, vast public funds are being invested in collaborative initiatives. Identifying factors affecting RSN performance will provide a better basis for evaluating and managing such initiatives.Based on concepts such as actors, resources, and activities findings are reported from longitudinal case-studies built on interviews with 68 members and hubs in four RSNs. Data were also collected through participant observation, conversations, archival data and emails. Findings indicate that factors such as evaluation criteria, member composition, relationships, location, goals, the hub, physical and human resources, knowledge sharing and development, resources, policies and norms, social activities, and communication exert an impact on entrepreneurship and cooperation.The first paper focuses on factors such as actor composition, actor goals, number of actors, and activities facilitating relationship development and commitment. The second paper identifies a framework of seven tasks to be performed by the hub. The effects on development of preferences and atmosphere are dealt with in the third paper. Effects of cooperation between public/private sector and universities are addressed in the fourth paper, and entrepreneurial processes in network contexts are analyzed in the fifth one.The important management role of the hub is emphasized as is carefully considered member composition. Relationships and commitment are found to be crucial. These factors are not covered by national and regional performance criteria. They merit a place of their own.
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| 10. |
- Bergman, Anette, et al.
(författare)
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Electronic communication in strategic networks
- 2003
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Ingår i: 19th Annual IMP Conference University of Lugano, Switzerland, 4th–6th September 2003.
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- The email communication in a strategic network of small and medium-sized firms in the Stockholm metropolitan area is analysed on the basis a classification model for communication reasons. Support is found for email use according to information richness theory, as the dominant use of email was information dissemination. However, email was also used for tasks not typical for lean communication media, e.g., the expression of emotions. Still more striking is the strong impact of social behaviour and expectations as a precondition for the actual use of email. Although the strategic network is built up around a web-based platform, email is only marginally used for communication in the network as an effect of low coherence in the network and limited computer experience.
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