| 1. |
- Berthon, Pierre, et al.
(författare)
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The biotechnology and marketing interface : Functional integration using mechanic and holographic responses to environmental turbulence
- 2008
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Ingår i: Journal of Commercial Biotechnology. - : Palgrave Macmillan. - 1462-8732 .- 1478-565X. ; 14:3, s. 213-224
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Tidskriftsartikel (refereegranskat)abstract
- This paper serves to specify and ground research into interfunctional integration in a wider theoretical context with particular reference to the interaction between technology and marketing in the biotechnology sphere. The general and specific problem areas are specified as those of interfunctional relations and the dyadic relationship between marketing and biotechnical managerial functions in particular. The contextual/organisational generative mechanisms that are likely to keep interfunctional relations at the centre of scholarly attention for some time are explored from the perspective of cybernetic theory. The law of requisite variety states that in an effective open system environmental variety is matched by internal structural variety. As organisations are faced with ever more turbulent, and complex environments, this must be matched by an increased internal complexity within the organisation. The two modes of response, namely holographic and mechanistic, both highlight the need to further our understanding of interfunctional differences. Having established the problem and its genesis, a specific research agenda is outlined as the exploration of the interfunctional differences from a decision-making perspective.
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| 2. |
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| 3. |
- Pitt, Leyland, et al.
(författare)
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Global alliance networks: A comparison of biotech SMEs in Sweden and Australia
- 2006
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Ingår i: Industrial Marketing Management. - : Elsevier BV. - 0019-8501 .- 1873-2062. ; 35:5, s. 600-610
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Tidskriftsartikel (refereegranskat)abstract
- The role of networks in business operations is widely recognized. We discuss social network theory, identify its main constituents, and outline a methodology and procedure that enable the identification and valuation of informal networks in an international business-to-business environment. Research is carried on informal Internet networks among firms in the biotechnology industry from Sweden and Australia. We use the methodology to recognize salient nodes, determine prominence and identify structural holes that allow the unveiling of brokerage opportunities that lie latent in networks. Global firms and suppliers of industrial products that are or can position themselves effectively in a social network are in a position to leverage considerable value.
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| 4. |
- Pitt, Leyland, et al.
(författare)
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Swedish BioTech SMEs : The veiled values in online networks
- 2006
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Ingår i: Technovation. - : Elsevier. - 0166-4972 .- 1879-2383. ; 26:5-6, s. 553-560
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Tidskriftsartikel (refereegranskat)abstract
- For many years, sociologists have conceptualized and debated the value of "social capital", the resources embedded in an actor’s social network. The notions of network organizations and strategic alliances have become important forms of entrepreneurial venture, yet often the value in these networks is veiled by network complexity. These associations of individuals and organizations are typically undocumented, difficult to identify by third parties, and even pass unrecognized by their constituent members. They consist of informal Internet networks that are extremely valuable because of the strategic social capital embedded in them. Drawing on social network theory, this paper outlines a methodology for viewing and valuing informal Internet networks, using small-to-medium sized enterprises in the Swedish biotechnology arena as a backdrop. It demonstrates that networks can be constructed from the links between the web sites of actor firms, and that it is possible to use social network theory to identify the most prominent actors. Then, using structural hole analysis, the entrepreneurial opportunities surrounding these actors can be unveiled.
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| 5. |
- Salehi-Sangari, Esmail, et al.
(författare)
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The “ICON” archetype : Its influence on customer orientation and innovation in South African firms
- 2007
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Ingår i: Marketing Intelligence & Planning. - : Emerald Group Publishing Limited. - 0263-4503 .- 1758-8049. ; 25:2, s. 157-174
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – This paper aims to investigate the relationship between a firm's “ICON” archetype, turbulence in its operating environment and its performance. Design/methodology/approach – A questionnaire-based survey of 258 marketing managers in South Africa used a modified ICON scale to identify archetypes, assess perceived turbulence, and measure performance with respect to profitability, market share and growth rate. Findings – The archetype to which a firm conforms depends to some extent on its perception of environmental turbulence, and has an influence on all aspects of its performance. “Isolate” firms tend to under-perform on all measures; “shapers” exhibit significantly higher rates of growth. Research limitations/implications – The limitations are associated with mail surveys, single-respondent bias, and subjective assessment of performance. The study nevertheless demonstrates the validity and usefulness of the ICON matrix and scale, and sets directions for further investigation. Practical implications – Offers a simple yet powerful way for marketing managers and planners to identify their firm's ICON archetype, and illustrates the impact it can have on performance. Originality/value – A managerially useful adaptation of the original ICON scale is applied beyond the conventional setting of North America or Europe, in a challenging managerial environment.
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| 6. |
- Van Der Merwe, Rian, et al.
(författare)
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Finding the hidden value in SME networks
- 2008
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Ingår i: International Journal of Enterprise Network Management. - : InderScience Publishers. - 1748-1260 .- 1748-1252. ; 2:2, s. 145-166
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Tidskriftsartikel (refereegranskat)abstract
- Drawing on both social network and social capital theory, this study explores the formation of 'elusive ensembles' on the internet in BioTech Small and Medium-Sized Enterprises (SMEs). Social network and structural hole theories are combined to identify the social capital associated with a network, and this in turn is used to signal entrepreneurial opportunity. Interestingly the findings outline areas where better network coordination is possible. Specifically, the research suggests that entrepreneurial opportunities exist (1) to develop better relationships with those key actors who can exert influence on the network and (2) for enhancing value in the distribution channel by taking on the role as a network intermediary where suitable.
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| 7. |
- Bal, Anjali S., et al.
(författare)
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You know you've got to, express yourself : A comparative study of self-expression through brand, women in six Asian nations
- 2015
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Ingår i: The Sustainable Global Marketplace. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319108728 - 9783319108735 ; , s. 165-
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- Consumers express themselves in a multitude of ways; one expression mechanism is brand consumption. Self-expression can be an important driver of consumer preference and choice. Despite the importance of self-expression, additional research is needed as to how brands are used as a means of self-expression. Previous studies indicate that the importance of brands for self-expression can differ across cultures. This study explores how female consumers in six Asian nations differ in the extent to which they express themselves through the use of their favorite brands.
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| 8. |
- Bal, Anjali S., et al.
(författare)
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You know you've got to, express yourself : A comparative study of self-expression through brand, women in six Asian nations
- 2011
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Ingår i: The Sustainable Global Marketplace. - : The Academy of Marketing Science. - 0939783363 ; , s. 165-
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- Consumers express themselves in a multitude of ways; one expression mechanism is brand consumption. Self-expression can be an important driver of consumer preference and choice. Despite the importance of self-expression, additional research is needed as to how brands are used as a means of self-expression. Previous studies indicate that the importance of brands for self-expression can differ across cultures. This study explores how female consumers in six Asian nations differ in the extent to which they express themselves through the use of their favorite brands.
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| 9. |
- Beninger, Stefanie, et al.
(författare)
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A Content analysis of influential wine blogs
- 2014
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Ingår i: International Journal of Wine Business Research. - 1751-1062 .- 1751-1070. ; 26:3, s. 168-187
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Tidskriftsartikel (refereegranskat)abstract
- Purpose - This exploratory study was conducted to analyze the content of influential wine blogs.Design/methodology/approach - The study used content analysis software, Leximancer, to analyze the entire contents of five influential amateur wine blogs. Findings - A key finding is that these blogs all balance self-promotion with the content of their blogs, namely wine and wine-related topics. The wine blogs, though evaluating wines in different ways, review not only the product attributes, but also the experience surrounding wine.Research limitations/implications - Limitations of this study include that the analysis only included five wine blogs and the content analysis was conducted by a sole researcher using a computerized approach.Practical implications - Wine blogs have increasing influence in the wine industry, especially those written by amateur wine bloggers. As such, understanding the tactics used by wine bloggers is of interest to practitioners who aim to market their wines using such channels, as well as providing insight into this contemporary platform for current and aspiring wine critics.Originality/value - This is the first content analysis study that analyzes the content of wine blogs as the readers themselves see it. It provides insights of value not only to those involved in marketing in the wine industry, but also to those interested in the developments of amateur blogs in marketing.
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| 10. |
- Berthon, Jean-Paul, et al.
(författare)
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Brand management and strategic performance : some evidence from South Africa
- 2007
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Ingår i: Journal of African Business. - 1522-8916 .- 1522-9076. ; 8:2, s. 27-40
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Tidskriftsartikel (refereegranskat)abstract
- This article reports on a study using a previously published checklist to assess the brand management practices of South African firms. Indications are that the perceptions of a sample of senior managers regarding how well their institutions manage their brands are reasonably positive, and that the management of brands has effects on a firm's profitability, market share and growth compared to competitors. While the checklist used seems to possess the characteristic of reliability, further development needs to be done on aspects of its underlying structure. Implications for managers and further avenues for research are identified and discussed.
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