| 1. |
- Dolles, Harald, 1961, et al.
(författare)
-
Addressing Ecology and Sustainability in Mega-sporting Events : The 2006 Football World Cup in Germany
- 2010
-
Ingår i: Journal of Management and Organization. - : Cambridge University Press (CUP). - 1833-3672 .- 1839-3527. ; 16:4, s. 587-600
-
Tidskriftsartikel (refereegranskat)abstract
- For the first time in the history of FIFA (Federation Internationale de Football Association), the football (soccer) World Cup held in Germany 2006 specifically addressed environmental concerns. By doing so, the German Organizing Committee did not have the objective of creating a short-term vision, but rather of making a long-term and lasting contribution to the improvement of environmental protection in hosting a mega-sporting event. By taking the football world cup in Germany as a case study, we will provide insights into the so-called 'Green Goal' programme and its four main areas: water, waste, energy, and transportation. From a global point of view, climate protection was added by the Organizing Committee as the fifth area of action and was recognised as a cross-sectorial task. Finally, questions are addressed on how to apply those measurements in the planning and organisation of other mega (-sporting) events.
|
|
| 2. |
- Dolles, Harald, 1961, et al.
(författare)
-
Learning from Success: Implementing a Professional Football League in Japan
- 2011
-
Ingår i: Sport as Business: International, Professional and Commercial Aspects. - Houndmills, Basingstoke (UK) : Palgrave Macmillan. ; , s. 228-250
-
Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- By considering the implementation, as well as the immediate and sustainable success of the Japanese professional football league (J-League) during its first two decades as a neglected research example, the authors apply the “network of value captures” research framework to the Japanese context. This research framework identifies and describes the business parameters of professional football (soccer) by the following dimensions: (1) the product and its features; (2) various customer groups; and (3) the future vision of the club as central to different levels of strategy aggregation. This chapter provides insights into the management of football in Japan by revealing different practices compared to Europe e.g. in target customer groups, in associated product marketing and merchandising or in distribution of media revenues. The success-story of the J-League also contributes to an increasing international awareness of Japanese football, its players and its fans.
|
|
| 3. |
- Dolles, Harald, 1961, et al.
(författare)
-
Managing Football – International & Global Developments
- 2010
-
Ingår i: Managing Football: An International Perspective. - Amsterdam : Butterworth-Heinemann, Elsevier. - 9781856175449 ; , s. 85-101
-
Bokkapitel (refereegranskat)abstract
- • Understand the distinctive features of the football business and its international dimensions. • Identify and define the stakeholders in football business. • Identify international trends. • Enhance further trends based on a conceptual framework. • Develop own international strategies for the business of football. First the unique challenges in the management of football will be explored by introducing the “network of value captures” framework. The framework helps to analyse specific activities through which football can create value and competitive advantage. Subsequently, we will outline six “mini-cases” which will be linked to the framework. These cases depict the increasing internationalisation of football and its particular interest for research in the field of international business. After each case, at least one discussion question will be formulated. In the last section, we will provide a short conclusion, a glossary, guided readings, websites for further research interest, and guidelines for the discussion.
|
|
| 4. |
- Dolles, Harald, 1961, et al.
(författare)
-
Mega-sporting events and international marketing in emerging markets: Advertising patterns and market strategies of Beijing Olympic Games’ sponsoring partners
- 2013
-
Ingår i: Shōgaku Ronsan, The Journal of Commerce. - 0286-7702. ; 54:3-4, s. 41-77
-
Tidskriftsartikel (refereegranskat)abstract
- Sponsorship of mega-sporting events such as the Olympic Games the Football World Cup has become a multi-million dollar business. Established multinational enterprises and brands such as GE, VW or Coca-Cola use such events as an international marketing platform. But sponsoring mega-sporting sporting event has also developed as a strategic way for local companies to enter new markets or to prove themselves as being ready for the world market. This is especially the case, when the event takes place in an emerging market. Most sport sponsorship research has focused on the markets in North America, Europe or Australia, thus covering a different economic development and representing not the same market conditions. This research aims to fill the gap by describing and analysing the advertising behaviour of the sponsoring partners to the Beijing Olympic Games in 2008. A means-objective framework of sponsoring focussing on six factors was applied to analyse 739 advertisements, articles and press releases collected from Chinese newspapers and Chinese official web pages between 2001 and 2008. By applying a qualitative content analysis, we discovered eight dominant means-objectives combinations leading to different sponsor advertising strategies depending on the lead time to the Olympic Games and the level of internationalization of the sponsoring company.
|
|
| 5. |
- Dolles, Harald, 1961, et al.
(författare)
-
Outlook: Sport and Business – A Future Research Agenda
- 2013
-
Ingår i: Handbook of Research on Sport and Business. - Cheltenham, UK : Edward Elgar. - 9781849800051 ; , s. 548-563
-
Bokkapitel (refereegranskat)abstract
- We conclude and emphasize that sport management researchers must devote time to understand the mega-shifts that increasingly appear to characterise the changing nature of sport and its environment. The growth of social networking, for instance, is something that has taken many organisations aback. Diminishing gender differences in sporting achievements and the growing interest in women’s sport (just to mention Nadeshiko Japan: After becoming world champions in football in Germany in 2010 the Nadeshiko Japan is the most successful Asian team in women’s football and is now attracting crowds that could not previously have been dreamt of for female football in Japan) might be another mega-trend. Missing important product or management innovations might be one of the reasons for losing the competitive edge in sport. While the expected positive effects of innovation strategies are well documented and supported empirically within industry and services research in the field of innovation and sports is still very limited; just consider the development and implementation of enhanced sports products (like the new football for the Football World Cup in Germany, or performance-aiding swim suits as used during the Beijing Olympic Games and the Rome World Championships or advanced swimming goggles to allow for 180-degree peripheral vision underwater), aspects of the ‘dark-side’ of sports (like using drugs and innovative ways of drug-testing), the development of sporting facilities (like wave-crushing lane ropes to diminish and deflect waves in the pool, which helps swimmers to swim faster as they do not need to battle the waves), or the development of new forms of sports (like long-boarding, kite-surfing or T20 cricket). Being able to predict such developments, identifying how sport organizsations should respond, and the way in which technology can help to accentuate and enhance the fundamental features of sport can become a route through which researchers are able to make significant empirical and theoretical contributions to the advancement of research on sport and business.
|
|
| 6. |
- Dolles, Harald, 1961, et al.
(författare)
-
Research on Sport as a Business
- 2013
-
Ingår i: Handbook of Research on Sport and Business. - Cheltenham, UK : Edward Elgar. - 9781849800051 ; , s. 3-39
-
Bokkapitel (refereegranskat)abstract
- The purpose of the handbook is to present the current frontier of research on sport and business in theory and in practice. It is designed to function as a catalyst for building and disseminating new ideas around the variety of methods being applied in research on the business aspects of sports as well as of sport-related industries. It shall be read and used by academics, Ph.D. students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport. We have also attempted to make the handbook useful and accessible to masters and bachelor students who prepare their thesis projects. Although such students will normally be expected to complete their thesis projects in months rather than years, they face the same problems of finding a thesis topic, how to design their research project, the choice of appropriate methods and summarizing their findings as analysed and demonstrated in the chapters in this handbook. The introduction will explain in the following how and why this handbook is structured in thematic clusters, will present some of our thoughts and observations on cross-links between the research methods and chapter topics by introducing the chapters.
|
|
| 7. |
- Dolles, Harald, 1961, et al.
(författare)
-
Sponsoring as a Strategy to Enter, Develop, and Defend Markets: Advertising Patterns of the Beijing Olympic Games’ Sponsoring Partners
- 2014
-
Ingår i: Asian Inward and Outward FDI: New Challenges to the Global Economy. - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan. - 9781137312204 ; , s. 36-64
-
Bokkapitel (refereegranskat)abstract
- Multinational enterprises use mega-events as an international marketing platform. But sponsoring mega- events has also developed as a strategic way for local companies to enter new markets or to prove themselves as being ready for the world market, especially when the event takes place in an emerging market. This research describes and analysing the advertising behaviour of the sponsoring partners to the Beijing Olympic Games in 2008. A means-objective framework of sponsoring focussing on six factors was applied to analyse 739 advertisements and press releases between 2001 and 2008. By applying a qualitative content analysis, we discovered eight dominant means-objectives combinations leading to different sponsor advertising strategies.
|
|
| 8. |
- Dolles, Harald, 1961, et al.
(författare)
-
Sport as a Business: Introduction
- 2011
-
Ingår i: Sport as Business: International, Professional and Commercial Aspects. - Houndmills, Basingstoke (UK) : Palgrave Macmillan. ; , s. 1-12
-
Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- Sport today has developed into a major industry in the global market place. Sport businesses build global brands and, increasingly, develop modes of international operation. The proliferation of information technology has made it possible for the sports industry to serve the needs of fans all over the world. They can consume an event real-time or recorded from virtually anywhere. Within this, the opportunities for the promotion of sport, and the benefits for sport and its partners, are significant. This book seeks to provide a deeper understanding of sport’s unique development, its challenges in governance and its logic of value co-creation, as well as the advancement of the sports industry and the management of sports facilities towards internationalisation, professionalization and commercialisation. It covers examples from Europe, Asia, North America, Australia and New Zealand.
|
|
| 9. |
- Dolles, Harald, 1961, et al.
(författare)
-
The network of value captures in football club management: A framework to develop and analyze competitive advantage in professional team sports
- 2013
-
Ingår i: Handbook of Research on Sport and Business. - Cheltenham, UK : Edward Elgar. - 9781849800051 ; , s. 367-395
-
Bokkapitel (refereegranskat)abstract
- To advance understanding of the distinctive features of the football business, we need to explore the unique management challenges of the game and to search for various ways in which football is organized and managed. We therefore developed a framework on football management by examining the following dimensions: (1) the product and its features, (2) the customers, (3) the business process, strategic vision and intent.
|
|
| 10. |
- Dolles, Harald, 1961, et al.
(författare)
-
Twenty years of development of the J-League : analysing the business parameters of professional football in Japan
- 2013
-
Ingår i: Soccer & Society. - : Informa UK Limited. - 1466-0970 .- 1743-9590. ; 14:5, s. 702-721
-
Tidskriftsartikel (refereegranskat)abstract
- By considering the implementation, as well as the immediate and sustainable success of the Japanese professional soccer (hence: football) league (J-League) during its first two decades as a neglected research example, we apply the ‘network of value captures’ research framework to the Japanese context. This research framework identifies and describes the business parameters of professional football by the following dimensions: (1) the product and its features; (2) various customer groups; and (3) the future vision of the club as central to different levels of strategy aggregation. The outcome of this research provides insight into the management of football in Japan by revealing different practices compared to Europe e.g. in target customer groups, in associated product marketing and merchandizing and in distribution of media revenues. The success story of the J-League also contributes to an increasing international awareness of Japanese football, its players and its fans.
|
|
