| 1. |
- Persson, Christian, 1960-
(författare)
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Personalized Printing used as a One-to-One Enabler
- 2003
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Ingår i: Building the Knowledge Economy. - 1 58603 3794 ; , s. 329-336
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Konferensbidrag (refereegranskat)abstract
- The penetration of digital printers in the graphic arts industry today is rather high. However, only a small percentage of the equipment’s capacity is used for personalized printing. It is instead used for the ordinary production of smaller editions. This means that the primary intention of the technology as a tool to produce personalized material has not been realized. One reason for this is the basic lack of understanding towards the business models that can guide personalized printing and how these models can generate value to the actors on the market. The aim of this paper is to contribute to the basic knowledge of personalized printing as an enabler for a one-to-one information strategy. The question of how personalized printed matter combined with electronically distributed information can be a tool in an information and communication strategy for an industrial manufacturer is also discussed.
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| 2. |
- Lennstrand, Bo, et al.
(författare)
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Net Society. Content Creation in Broadband Systems
- 2000
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Konferensbidrag (refereegranskat)abstract
- The development of a broadband application which integrates TV, Internet, picture telephones etc has been going on for several years within Telia, Sweden's leading telecom operator. The prototype solutions have been developed from a vision of how the distant communication of the future could function. Results of a qualitative study of how the prototype is perceived by consumers and service providers are presented. Compared to the Internet, the NNS prototype was perceived as being simpler, less confusing, faster to navigate and suited for all kinds of people. This paper has two aims: to provide an inspiration for new applications in a broadband environment, and to indicate problems connected with presenting content in a broadband environment.
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| 3. |
- Persson, Christian, 1960-
(författare)
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Concurrent Enterprising by means of a Broadband Portal
- 2002
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Ingår i: 8th International Conference on Concurrent Enterprising. - Nottingham : University of Nottingham. - 0 85358 113 4
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Konferensbidrag (refereegranskat)abstract
- The analysis in this paper is based on a hypermedia interface strategy. A broadband portal issued from the concept of the local metaphor (Fidler 1997) has been developed as a prototype. The prototype has been used as a demonstrator and is evaluated in focus group interviews with users and service providers. The prototype represents an example of a true Concurrent Enterprising system since the broadband portal gives independent customers and service providers the opportunity to cooperate and interact by help of a common technological platform.
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| 4. |
- Persson, Christian, 1960-
(författare)
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Customisation of Information in The Manufacturing Industry
- 2004
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Ingår i: eAdoption and the Knowledge Economy: Issues, Applications, Case Studies. - Amsterdam : IOS Press. - 1 58603 470 7 ; , s. 1148-1155
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Konferensbidrag (refereegranskat)abstract
- The production and distribution of information in connection with products and services is one of the most important functions in today’s business world. The ability to produce and deliver information to the right place on time is often crucial for the company’s reputation and sales. This paper address questions about how companies can establish a dynamic information system with the help of digital media technology and customisation of information. Customisation of information is a process where information is adapted and distributed on different media platforms. A case study of a manufacturing company with global information activity is presented. The case describes a renewal of the company's information strategy in relation to its customer’s preferences. The case demonstrates how multi-channel publishing, including electronic on-line medias, combined with digital printing can offer efficient tools to reach out to the customers with customized information.
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| 5. |
- Persson, Christian, 1960-, et al.
(författare)
-
From printed matters to information distribution New strategies in the Graphic Arts industry
- 2004
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Konferensbidrag (refereegranskat)abstract
- Since the start of digitalization and the introduction of electronic medias suitable for publishing, i.e., the Internet, the printing industry has been struggling to find business models that can survive under these new conditions. Their main strategy up until now has been to find the niches where traditional printing matter is still unthreatened. Another strategy has been to approach the interactive electronic medias and personalize the printed matter with the help of digital printing presses, e.g., print-on-demand and personalized printing. However, long-term survival will demand a broader perspective. Far-sighted printing companies are therefore developing strategies that radically redefine their business. This paper discusses the reasoning behind the new strategies and presents a case study of a printing company that is transforming its activities from traditional printing into multi-channel production and information distribution.
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| 6. |
- Persson, Christian, 1960-, et al.
(författare)
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New Business Forms in e-Business and Media “e-Media”
- 2008
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- In a preliminary study a Nordic network for e-Business has been established between the media industry, vendors, service providers and scientists. This network has performed this project with the scope to develop new new innovative service forms and products for this new business area called ”e-Media”, and to identify the value chains and new business models needed for this area.The study first analyses the strucrural changes in the media and allied industries, i.e. content creation and advertising. Thereafter, a framework for innovations in e-Media is built together with a variety of business models. The framework is then used to identify new innovative service embryos for e-Media. Finally eight new services are exploited in industrial case studies.The outcome of the project is an extensive description of innovation methods, business models, more than sixty innovation embryos for exploitation and eight examples of more or less successfully exploited e-Media pilot cases. The project also elucidates the huge business potential of e-Media.
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| 7. |
- Persson, Christian, 1960-, et al.
(författare)
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The SportWeb Case: Design and Prototyping of a System for E-commerce and Research.
- 1999
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Konferensbidrag (refereegranskat)abstract
- This paper describes the design of an e-commerce system with the capability to generate consumer data. A system prototype has been created which supports real-time identification, selection, and exposure of personalized content. Combined with tracking of the visitor’s movements on the Web-site, the system makes it possible to establish detailed behavioral patterns. The paper aims at making design process and considerations transparent to the reader.
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| 8. |
- Wikström, Solveig, et al.
(författare)
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E-commerce after the dot com descent
- 2002
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Ingår i: Challenges and Achievements in E-business and E-work. - Amsterdam : IOS Press. - 1 58603 284 4 - 4 274 90541 1 ; , s. 69-76
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Konferensbidrag (refereegranskat)abstract
- Following a period of immense expectations for electronic commerce and its future role in buying and selling, the e-commerce business idea almost collapsed during the year 2000 when an image of e-commerce as a failure started to become widely spread. However, there are companies that run a profitable and healthy e-commerce business with no dependence on venture capital. In this paper we present new empirical material from ongoing research of successful e-commerce companies. We compare the service qualities of these companies with the success criteria derived from our previous research on consumers’ evaluation of the e-channel, where we hypothesized that the e-channel should be seen as a complementary channel to the traditional channels. Therefore, the focus in this paper is on multi-channel retailers and their interaction with the consumers. The aim is to identify the qualities that seem to characterize profitable e-commerce activities.
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| 9. |
- Wikström, Solveig, et al.
(författare)
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eSolutions - Design Principles for Ease-of-Use
- 2001
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Ingår i: E-work and E-commerce. - Amsterdam : IOS Press. - 1 58603 205 4 - 4 274 90469 5 ; , s. 375-381
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Konferensbidrag (refereegranskat)abstract
- The rapid expansion of the infrastructure for broadband communication will soon pave the way for a large supply of content services in broadband systems. This contentcan be distributed with the help of simple and widely spread hardware, e.g. televisions with set-top-boxes. This way the new applications will reach a larger part of the population, even those without computer and Internet experience. This will increase demand for applications and interfaces that are very easy to grasp and use. The focus of this paper is the ease-of-use in ICT applications. It is an elaboration of results from an investigation of design principles in a broadband portal prototype based on the local metaphor. The prototype has been used as a demonstrator in focus groups using respondents with various computer experiences. In this paper, results from interviews with respondents that lack interest and experience in computing are reported. From the results conclusions can be drawn on how to design an interface that is easy to use for all kinds of people. The findings are summarised in a model, demonstrating the implications of the local metaphor on usability and trust.
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| 10. |
- Persson, Christian, 1960-
(författare)
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A structure analyses of the traditional retail trade compared with the e-commerce trade on the Internet
- 1999
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Ingår i: Business and Work in the Information Society. - Amsterdam : IOS Press. - 90 5199 491 5 - 4 274 90302 8 ; , s. 105-111
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Konferensbidrag (refereegranskat)abstract
- Marketing and sales of goods through the Internet (i.e. e-commerce) is often described as an area of major importance for the future development of the Internet. Today there is a special interest in the Internet as an arena for the marketing and sale of consumer goods. Estimates indicate that there will be a rapid growth of turnover for the consumer goods industry on the Internet during the next five years. At the same time many actors on the e-commerce market have experienced problems in reaching the expected and predicted economic objectives. This may indicate that important strategic factors tied to e-commerce still have to be discovered. This paper examines the structure of the traditional retail trade and the e-commerce market and shows differences and similarities between the two market systems.
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