| 1. |
- Lennstrand, Bo, et al.
(författare)
-
Net Society. Content Creation in Broadband Systems
- 2000
-
Konferensbidrag (refereegranskat)abstract
- The development of a broadband application which integrates TV, Internet, picture telephones etc has been going on for several years within Telia, Sweden's leading telecom operator. The prototype solutions have been developed from a vision of how the distant communication of the future could function. Results of a qualitative study of how the prototype is perceived by consumers and service providers are presented. Compared to the Internet, the NNS prototype was perceived as being simpler, less confusing, faster to navigate and suited for all kinds of people. This paper has two aims: to provide an inspiration for new applications in a broadband environment, and to indicate problems connected with presenting content in a broadband environment.
|
|
| 2. |
- Persson, Christian, 1960-, et al.
(författare)
-
The SportWeb Case: Design and Prototyping of a System for E-commerce and Research.
- 1999
-
Konferensbidrag (refereegranskat)abstract
- This paper describes the design of an e-commerce system with the capability to generate consumer data. A system prototype has been created which supports real-time identification, selection, and exposure of personalized content. Combined with tracking of the visitor’s movements on the Web-site, the system makes it possible to establish detailed behavioral patterns. The paper aims at making design process and considerations transparent to the reader.
|
|
| 3. |
- Wikström, Solveig, et al.
(författare)
-
E-commerce after the dot com descent
- 2002
-
Ingår i: Challenges and Achievements in E-business and E-work. - Amsterdam : IOS Press. - 1 58603 284 4 - 4 274 90541 1 ; , s. 69-76
-
Konferensbidrag (refereegranskat)abstract
- Following a period of immense expectations for electronic commerce and its future role in buying and selling, the e-commerce business idea almost collapsed during the year 2000 when an image of e-commerce as a failure started to become widely spread. However, there are companies that run a profitable and healthy e-commerce business with no dependence on venture capital. In this paper we present new empirical material from ongoing research of successful e-commerce companies. We compare the service qualities of these companies with the success criteria derived from our previous research on consumers’ evaluation of the e-channel, where we hypothesized that the e-channel should be seen as a complementary channel to the traditional channels. Therefore, the focus in this paper is on multi-channel retailers and their interaction with the consumers. The aim is to identify the qualities that seem to characterize profitable e-commerce activities.
|
|
| 4. |
- Wikström, Solveig, et al.
(författare)
-
eSolutions - Design Principles for Ease-of-Use
- 2001
-
Ingår i: E-work and E-commerce. - Amsterdam : IOS Press. - 1 58603 205 4 - 4 274 90469 5 ; , s. 375-381
-
Konferensbidrag (refereegranskat)abstract
- The rapid expansion of the infrastructure for broadband communication will soon pave the way for a large supply of content services in broadband systems. This contentcan be distributed with the help of simple and widely spread hardware, e.g. televisions with set-top-boxes. This way the new applications will reach a larger part of the population, even those without computer and Internet experience. This will increase demand for applications and interfaces that are very easy to grasp and use. The focus of this paper is the ease-of-use in ICT applications. It is an elaboration of results from an investigation of design principles in a broadband portal prototype based on the local metaphor. The prototype has been used as a demonstrator in focus groups using respondents with various computer experiences. In this paper, results from interviews with respondents that lack interest and experience in computing are reported. From the results conclusions can be drawn on how to design an interface that is easy to use for all kinds of people. The findings are summarised in a model, demonstrating the implications of the local metaphor on usability and trust.
|
|
| 5. |
- Wikström, Solveig, et al.
(författare)
-
In search for viable e-solutions
- 2003
-
Konferensbidrag (refereegranskat)abstract
- There is quite extensive research available on how consumers experience the e-channel. However, there are still aspects that are difficult to interpret and fully understand. In this paper, we will explore this issue by taking our previous research results on the benefits and shortcomings consumers experience from the e-channel, and compare it with ongoing results on the service qualities of successful e-companies. By integrating these findings, we can identify qualities that characterize e-solutions useful for the consumers and profitable for the firms. We conclude with the solution to combine the physical elements of the real world with the virtual elements of the e-world.
|
|
| 6. |
- Lennstrand, Bo, et al.
(författare)
-
Bifurcation - Improving the Effectiveness of Personalized Web-based Systems
- 2004
-
Ingår i: eAdoption and the Knowledge Economy: Issues, Applications, Case Studies. - Amsterdam. - 1586034707 ; , s. 491-498
-
Konferensbidrag (refereegranskat)abstract
- The paper deals with a personalization system that utilizes descriptions of information characteristics to perform content based filtering in order to increase stated business objectives. The paper reports from testing of the personalization system in two commercial implementations, the website of Sweden’s third largest daily newspaper and the website of one of Sweden’s largest online recruitment services for the public sector. The results indicate that personalization has a positive influence on the stated business objective – traffic increase. Further, a personalization configuration that gives a high weight to the customer’s behavior in the ongoing session compared to the behavior in previous sessions was favorable to promote traffic increase.
|
|
| 7. |
- Lennstrand, Bo, et al.
(författare)
-
E-commerce in a multi-channel retailing context
- 2002
-
Ingår i:
-
Konferensbidrag (refereegranskat)abstract
- The paper reports on qualitative case studies of a purposeful sample of e-commerce companies. This is part of ongoing research, aiming at pointing out the qualities that characterize profitable e-commerce activities. The findings are compared with the success criteria derived from previous research on consumers’ evaluation of the e-channel. The paper concludes by discussing the prerequisites for a successful e-business. From our previous research, we have hypothesized that the e-channel should be seen as a complementary channel to the traditional channels. Therefore, we particularly focus on multi-channel retailers.
|
|
| 8. |
- Persson, Christian, 1960-, et al.
(författare)
-
Personalization Matured - Rediscovering the Essence of One-to-One Marketing
- 2006
-
Ingår i: IADIS International Conference. - Portugal : IADIS Press. - 9728924232 ; , s. 89-96
-
Konferensbidrag (refereegranskat)abstract
- The paper is about personalization system applications in different kind of settings. The studied systems utilize descriptions of information characteristics to perform content based filtering in order to increase stated business objectives. Data and experiences from action research, covering three different product areas – sports retailing, online newspaper and online recruitment sites, are presented and discussed, as well as the considerations made when developing and adapting a personalization system for each of these areas. Data describing personalization efficiency have been collected through an own-developed method, bifurcation, which makes it possible to compare the behavior of personalized groups with the behavior of an un-personalized control groups. The results show that personalization has a positive influence on the stated business objective – traffic increase.
|
|
| 9. |
|
|
| 10. |
- Wallin, Erik, et al.
(författare)
-
Bifurcation - Improving the Effectiveness of Personalized Web-based Systems : Part 2. Persistent long-term results
- 2005
-
Ingår i: Innovation and the Knowledge Economy. - Amsterdam : IOS Press. - 1586035630 ; , s. 1030-1037
-
Konferensbidrag (refereegranskat)abstract
- The paper is about a personalization system that utilizes descriptions of information characteristics to perform content based filtering in order to increase stated business objectives. Data from almost two million unique visits on the website of one of Sweden’s largest online recruitment services are analyzed. The first time a visitor enters the website, (s)he is destined to the personalization group or to the control group by the bifurcation function. Once belonging to the control group, you will always be exposed to a default, non-personalized content. From this, the effect of personalization has been measured by comparing the behavior of the personalized group with the behavior of the control group. The results show that personalization has a positive influence on the stated business objective – traffic increase.
|
|
