| 1. |
- Severson, Pernilla, 1971-
(author)
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Exploring Twitter as network site for research on and in social innovation.
- 2011
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Conference paper (peer-reviewed)abstract
- Doing research on and in social media highlights the complexity of seeing a researcher as something outside of a media practice. In this paper I articulate and explore my own research presence in social media, framing it in the context of doing research on (and in) ‘social innovation’. I argue that social media tools in fact can be seen as a social innovation of it’s own. Using the microblog tool Twitter I engage in different forms of practice: 1) following my followers social innovation activity on Twitter 2) asking my followers for social innovation examples on Twitter 3) conduct searches for social innovation on Twitter. Discussing production of this scientific knowledge I touch upon social circumstances surrounding social innovation. I present the ability of Putnam’s research on civicness to understand and explore possible value of social media practice in this context. Results implicate an intricate ongoing weaving of connecting practices, what I describe as themes of ‘cross-pollinations’, ‘personal as political’ and ‘dynamic communities’. I claim that the established norm of reciprocity and the forms it can take is especially interesting to explore more for doing research on and in social media.
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| 2. |
- Severson, Pernilla, 1971-
(author)
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How Critical Digital Method Development can Strengthen Studies of Media and Terrorism
- 2019
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In: Media and Journalism in an Age of Terrorism. - Newcastle upon Tyne, UK : Cambridge Scholars Publishing. - 1527533123 - 9781527533127 ; , s. 168-
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Book chapter (peer-reviewed)abstract
- In this chapter I argue and describe how studies of digital media and terrorism can be strengthened by increased methodological awareness concerning critical approaches and digital methods as critical digital methods. Critical digital method development is research involved in a reflexive project regarding digital methods and their role in shaping critical terrorism studies. The chapter includes suggestions for how this critical digital method development can be furthered.
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| 3. |
- Severson, Pernilla, 1971-
(author)
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Social media support and strengthen public service media among media professionals
- 2010
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Conference paper (peer-reviewed)abstract
- This paper is studying how public service-media is "talked about" within the social media tool twitter (www.twitter.com). Following the Swedish twitter-sphere, I take a netnographic approach following these issues: 1. How, where and why becomes public service-broadcasting a twitter theme? 2. How person-oriented vs institution-oriented is the discussion?3. What underlying values can be found in the discussion?The analytical framework is participatory culture that is a landmark of the new media logic: affiliations, expressions, collaborative problem-solving and flows of media. Main result is that within social media a strong support for public service-values can be found. One special example is how the the online service SVT play, starts a "twitter-appeal" concerning Apple allowing it to be an application for iPhone.
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| 4. |
- Leckner, Sara, 1973-, et al.
(author)
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Young persons’ willingness to pay for cross-media consumption : a study of demand and use in a multi-platform media environment.
- 2018
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In: 7th European Communication Conference Centres and Peripheries.
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Conference paper (peer-reviewed)abstract
- In the current media landscape, cross-media consumption is not a new occurrence, in particularly not for younger consumers. Young consumers are a target group highly sought after by the media industry, but it has been hard to get this group to pay for content, especially for non-entertainment such as news, and thus, to found business models that work in a digital environment (e.g. Chiou and Tucker 2013;Goyanes 2014). There have, however, been indications that younger people are more inclined to pay for online content than print (e.g. Chyi and Lee 2013; Goyanes 2014; Picard 2014). In the present study, we investigate the cross-media demand of younger people and their willingness to pay for media content by using a survey based on a probability sample of Swedish participants aged 16-31 (n=1287); what platforms and content they use, what they pay for and how much they are willing to pay. By studying attitudes to access as well as actual inventories of access among young people, media-usage patterns and perceptions can be understood as taking place within set frames. These frames are set by various actors, in this study theoretically based on definitions of audiences (e.g., McQuail 2010), diffusion of media and cross media use (e.g., Rogers 2005), and consumer behaviour (e.g., Ekström 2010). The preliminary results indicate that the respondents both use and highly value access to both old and new media content and services and want to gain access to general as well as particular content.But in line with previous research, consumers do not always use what they prefer and are not willing to pay for what they use (e.g. Chyi and Lee 2013; Cook and Attari 2012). Price and supply were considered important, but currently the respondents “solved their media consumption in other ways” than paying, however, video-on-demand and streaming solutions, as well as particular content (like sports or TV series), were found to be more attractive to pay for. Subscription-based revenue models also appeared more appealing than one-time payments. These results can have important implications for the media industries future businesses.
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| 5. |
- Ringfjord, Britt-Marie, 1959-, et al.
(author)
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Raising Theoretical Concept Understanding In Courses With Journalist Students
- 2017
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In: The 2nd EuroSoTL conference, June 8-9 2017, Lund, Sweden. - : Lund University.
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Conference paper (other academic/artistic)abstract
- This is a study of teaching a theory course for journalism students, year three, preparing for thesis work. The purpose is to increase understandings of theoretical tensions in professions-oriented education and how they can be dealt with. Research questions are: 1. How are journalism students self-perception of theory and its relevance to them and their thesis, before and after a theory course using more student active learning elements? 2. How can selfperceptions be understood in relation to course evaluations and student performance? 3. What values can be understood as made possible of the different pedagogic elements and how are contextual aspects influencing? Didactic decisions for the course were guided by student-active learning: constructing learning through performing actions (Piaget, 1951), through experiential education (Dewey, 1938) emphasizing the learner in the learning process, and higher-level thinking skills (Bloom, 1956). Course aim was to socialize students into a more academic line of thinking, paired with strengthening them to integrate theory and practice. Therefore, the course combined following elements in progression: 1) Seminar, 2) Mini Lectures, and 3) Exercises. Method in the study is self-assessment (Bourke, 2010), first at the beginning of the course, second ten weeks after thesis for Bachelor degree. Course evaluation and teacher self-reflection is added as assessment perspective. Theory used to analyze the results is the embedding of research and inquiry through scaffolding (Healey et al, 2014). The analysis also includes Schulman’s (2005) signature pedagogies. Results imply there is a need to engage in changes of perceptions of what journalism is (practice-academia). This confirms the vital importance for professional learning of knowledge setting types and the epistemic practices and resources they offer (Nerland and Jensen, 2014)
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| 6. |
- Severson, Pernilla, 1971-
(author)
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How non-sharing in social media can signal trust
- 2021
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In: "Trust Me!" Truthfulness and Truth Claims across Media Book of Abstracts.
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Conference paper (peer-reviewed)abstract
- The fundament for well-functioning relations in all societal spheres and important in all research is trust. This paper explores methodological concerns with trust and digital methods studying social media. Trust in media research emphasize the importance of relational trust, based on how “Trust, honesty, and respect are pre-conditions of the search for truth/truths” (Zuber-Skerritt 2005:54). Trust in journalism is created through fact-checking as a key journalistic process adding to news-selection and editing. When media and journalism research study the spread of social media content, sharing certain content (often news) or not sharing this content, the analysis tends to determine that if something is not shared, it is not trusted. However, in this work several case studies showing the opposite – that non-sharing can signal trust – is presented and discussed. A model of various ideal-types of non-sharing, so called communicative genres (Lomborg, 2011), concludes the paper with suggestions for empirical research for the social networked media YouTube, Twitter and Facebook. A future challenge is argued to exist in ephemeral social media as Snapchat.
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| 7. |
- Severson, Pernilla, 1971-
(author)
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Jurisdiktion i professionella identitets-berättelser på ett interaktionsdesign-företag
- 2014
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Conference paper (peer-reviewed)abstract
- Detta paper syftar till att undersöka jurisdiktion som kommer till uttryck i professionella identiteter kopplat till interaktionsdesign. Det studeras utifrån intervjuer med 14 anställda på ett interaktionsdesigns-företag, genomförda efter en semi-strukturerad intervjuguide tematiserad som livsberättelse kopplade till yrkesutveckling. Fokus är berättelser om hur kontroll av arbetsområdet interaktionsdesign kan förvärvas och upprätthållas. Det görs utifrån professionella identiteter, vilket innebär att belysa vem man identifierar sig med och på vilket sätt det sker kopplat till utbildningsinstitutionen och arbetsorganisationen. Det handlar också om att uppmärksamma vad man söker sig till och från i karriärförändringar. Det medför även att åskådliggöra hur livs- och arbetslivserfarenheter förhåller sig till varandra. Resultaten visar att arbetsplatsen har stor betydelse. I karriärförändringar märks att förändring sker utifrån främst ett sökande efter målet bra interaktionsdesign. Tillåts inte denna goda interaktionsdesign, byter man företag. Det framgår också att utbildningar är viktiga men inte helt lyckats skapa det som personerna vill göra: god användbarhet. Därför har de fått bygga sin utveckling själv, där företaget förkroppsligar det egna idealet. Företaget har också möjlighet att fylla personernas behov att få trygghet i anställningen, både i betydelsen säker inkomst och att få skapa kvalitet. Denna goda interaktionsdesign skapas genom att göra de mest användarvänliga produkterna och tjänsterna, där det handlar om att kunna bevisa nyttan genom metoder för användarstudier samt genom att mäta effektivitet. God interaktionsdesign anses därmed ta ett särskilt ansvar för kunden, samt ingå i ett större hela av att agera i allmänhetens intresse: att bidra till en god medieutveckling. Överlag finns ett stort upplevt ansvar kring denna goda interaktionsdesign. Analysen visar på att det skulle kunna gå att argumentera för närvaron av en ”användarupplevelse-jurisdiktion”, där arenan är det teknologiska och det socio-materiella står i fokus. Grunden är det socialas betydelse som en del av det materiella, med normer och värderingar kring användarvänlighet och användarupplevelse, som förutsätter både en teknisk och en mer estetisk kompetens.
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| 8. |
- Severson, Pernilla, 1971-
(author)
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Participatory design theory on collaboration to further understanding of journalistic practices
- 2013
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In: Defending Democracy. - : Nordicom.
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Conference paper (peer-reviewed)abstract
- In this paper the field of participatory design is argued as offering valuable theoretical insight to further understanding of journalistic practices in the context of digital media’s participatory possibilities.Participatory design is referred to and used as perspectives sharing concern for a ‘more humane, creative and effective relationship between those involved in technology’s design and its use’ (Suchman, 1993). Tensions within the participatory design field concerning collaborative ethics are presented and discussed. Latour’s Actor Network Theory is argued as bridging participatory design with existing journalism research.Gatekeeping, White’s (1950) classic concept, is used as an example what participatory design can mean for studying journalistic practices. The theoretical concept ‘relational gatekeeping’ is presented as valuable to understand gatekeeping processes in media and news production, adding insight by focusing on aligning formations, like alliances and affiliations.
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| 9. |
- Severson, Pernilla, 1971-
(author)
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Searching for voice as democratic values in contemporary Swedish web archive initiatives
- 2017
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In: Digital Democracy. - Flemmingsberg.
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Conference paper (peer-reviewed)abstract
- This paper presents initial results from a study of various contemporary web archive initiatives in Sweden. Archives are subjective rather than objective, as well as methods for archiving and tracking and searching and documenting for digital material research (MacNeil & Eastwood,2017). The purpose of the study is to analyse and distinguish what voices are made present in the web archive initiatives, how digitization matter in this voice-making and how this can be understood in relation to democratic values.The method is a qualitative content analysis of the web archive initiatives online presence (the archive web site), including both self-decriptions and the site’s affordances. Empirically the material for the analysis consist of the following Swedish national archive initiatives:1. Kungliga Biblioteket, Sweden’s national library, a national initiative to preserve the cultural heritage of the aftermath;2. Rättviseförmedlingen, NGO, uses inquiries and dissemination of lists using social media to broaden the selection of competencies;3. The Center for Business History, a non-profit association with companies as primary members, works to preserve and tell business history;4. Platsr, Riksantikvarieämbetets site for stories and memories where anyone can contribute;5. Kringla, collects heritage archives.These archive initiatives have different aims, different initiators with different interaction and contributing actors, and use different (and more or less visible) archiving methods.The analysis focuses on voice in the archive, based on Carpentier’s analysis model (2011) forparticipant-oriented processes. Analysis show variations of values linked to voice where technologydirects attention and power to certain “voices” (themes, categories etc). These variations, this diversity,is discussed in relation to resistance and the perspective of how the archive is part of larger public (public voice). The paper concludes with a discussion of these various public voice’s implicationsin relation to democratic values as universal service, participation and agency.
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| 10. |
- Severson, Pernilla, 1971-
(author)
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The Politics of Women’s Digital Archives and Its Significance for the History of Journalism
- 2018
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In: Digital Journalism. - : Taylor & Francis. - 2167-0811 .- 2167-082X. ; 6:9, s. 1222-1238
-
Journal article (peer-reviewed)abstract
- This article explores the politics of digital archives focused explicitly on women journal- ists and their work. A key question is here the wider implications and value for journal- ism historiography. A qualitative analysis is conducted of the online presence of two illustrative archives, one an oral history project called Women in Journalism and the other a women’s history database called Kvinnsam. The analysis finds that whereas the archives do not lend themselves to participation as agency in co-constructing history, they give access to otherwise nonsearchable, nonvisible, and nonaccessible material of relevance to the history of women journalists and their work. The agency and political power of the archives are dependent on institutions, first, to simply materialize as online archives and, second, to (potentially) affect political matters and express political acts of resistance. For journalism history studies, this means engaging with the archives that exist, what forms they have, and how they are used. For digital journalism, this also implies a discussion of how archival experimenting could develop the field.
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