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- Grankvist, Gunne, 1963-, et al.
(författare)
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Values and willingness-to-pay for sustainability-certified mobile phones
- 2019
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Ingår i: International Journal of Sustainable Development and World Ecology. - : Informa UK Limited. - 1350-4509 .- 1745-2627. ; 26:7, s. 657-664
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Tidskriftsartikel (refereegranskat)abstract
- This study investigated whether endorsement of personal values is associated with willingness to pay more for mobile phones with an environmental or social sustainability label. Participants were students in Sweden, Norway and Germany. A self-report inventory was used to measure willingness to pay and the importance attached to values of Schwartz's circular model. In Sweden and Norway, participants were willing to pay, on average, 18% extra for a mobile phone with labels for environmental or social sustainability. In Germany, the corresponding share was 12%. To strive for self-enhancement values, that is, social status and prestige, as well as control and dominance over people and resources, was associated with a lower willingness to pay for mobile phones with labels for environmental or social sustainability in all three countries. Furthermore, women were willing to pay more than men for mobile phones with both kinds of sustainability labels. In Sweden and Norway, participants were, on average, willing to pay more for a mobile phone with a label for social sustainability compared to a mobile phone with a label for environmental sustainability. © 2019 Informa UK Limited, trading as Taylor & Francis Group.
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| 2. |
- Zannakis, Mathias, 1975-, et al.
(författare)
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On the Relationship between Pro-Environmental Behavior, Experienced Monetary Costs, and Psychological Gains
- 2019
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Ingår i: Sustainability. - : MDPI AG. - 2071-1050. ; 11:19
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Tidskriftsartikel (refereegranskat)abstract
- Drawing on the emerging scarcity, abundance, and sufficiency (SAS) framework, this study explores how various consumer behaviors with potential environmental impacts relate to subjective evaluations of psychological resources such as economic resources, time, social networks, and emotional support. Assuming that individuals may "trade" the costs and efforts of green consumption, including the buying of eco-labeled goods, altered eating habits, and choice of transportation mode, against such psychological resources, we investigate the relationships between green consumer choices and resource evaluations using hierarchical regression analysis of data from an online panel survey. The results suggest that green consumer behaviors are positively related to subjectively evaluated resources such as feelings of economic sufficiency and other, more "relational" resources, including social networks and emotional support. Performing such behaviors may therefore lead to psychological gains. These findings do paint a rather positive picture of environmental behaviors, since they may thus be viewed as having a personal positive trade-off. Although directional effects cannot be firmly established, our study suggests that pro-environmental behavior may increase wellbeing and experienced prosperity. Future studies should further investigate these causalities and implications of these suggested relationships.
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