| 1. |
- Aarikka-Stenroos, Leena, et al.
(författare)
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Multiple facets of innovation and business ecosystem research : the foci, methods and future agenda
- 2016
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Ingår i: ISPIM Innovation Symposium. - Manchester : The International Society for Professional Innovation Management (ISPIM).
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- An ecosystem approach to innovation and business has become increasingly relevant in contemporary research but research knowledge is scattered across divergent disciplines. The aim of this study is thus, on the basis of an extensive, multidisciplinary literature review to integrate the extant knowledge on innovation and business ecosystems and analyze how they are conceptualized, analyzed, captured and depicted. By conducting a systematic multi-phase content analysis of over 230 articles selected from the Web of Science, we will build a comprehensive picture on the research streams of innovation/business ecosystem research, the used methods, foci, illustrations/visualizations of business/innovation ecosystems and build a research agenda for future research. This article contributes by providing a structured analysis on this multi-disciplinary research area, aggregating the current knowledge and generating a research agenda on innovation/business ecosystems - a theme that is emergent, multifaceted, and crucial to innovative companies as well as researchers in the fields of innovation, management, technology and marketing.
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| 2. |
- Kotilainen, Kirsi, et al.
(författare)
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Exploring the microfoundations of end-user interests toward co-creating renewable energy technology innovations
- 2019
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Ingår i: Journal of Cleaner Production. - : Elsevier. - 0959-6526 .- 1879-1786. ; 229, s. 203-212
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Tidskriftsartikel (refereegranskat)abstract
- Energy market transition, which is enabled by new affordable energy technologies and digitalization, opens novel opportunities for developing innovative energy solutions. These new technologies facilitate energy consumers to become local energy prosumers i.e. consumers and producers of energy using renewable energy sources. Hence, a central question for innovating new solutions emerges: how energy consumers and prosumers would engage in co-creating value and novel solutions with industry players? This article explores the microfoundations of energy consumers' and prosumers’ interest to participate in co-creation activities with energy industry actors. Using survey data from five European countries and by applying variance-based structural equation modeling, we find that rewards and personal characteristics influence the interest to engage in co-creation activities. Specifically, the microfoundations of the interest are built upon the need for improvements, the intrinsic rewards, and the personal adopter characteristics. Additionally, we find differing microfoundations of interest for energy consumers and prosumers. We further discuss managerial and theoretical implications of our findings and highlight avenues for future research.
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| 3. |
- Kotilainen, Kirsi, et al.
(författare)
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Policy influence on consumers' evolution into prosumers-empirical findings from an exploratory survey in Europe
- 2018
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Ingår i: Sustainability. - : MDPI. - 2071-1050. ; 10:1
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Tidskriftsartikel (refereegranskat)abstract
- The energy sector is in transition to a flexible and sustainable energy system based on renewable energy sources. This complex transition is affecting multiple levels in the sociotechnical system. One driver of the transition is climate change that enforces the policy push from the macro level to change the way energy is produced, delivered, and used. As part of the energy system evolution, the role of the end user in the energy sector is undergoing profound changes, and consumers are increasingly being empowered to participate actively in the production and use of energy. This article investigates how policies might affect consumers' interests in becoming prosumers of energy. We explore consumers' attitudes toward using renewable energy technologies (RET) by means of an empirical consumer survey that was conducted in five European countries. The partial least squares structural equation modeling (PLS-SEM) method was utilized to analyze the survey results. Our findings suggest that both economic and non-economic policies affect consumer attitudes toward using renewable energy technologies. We conclude that policies have different effects on consumers and prosumers, who have already made the decision to adopt renewable energy solutions. Based on the findings, we propose a set of policy and managerial implications.
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| 4. |
- Leal Filho, Walter, et al.
(författare)
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An overview of the problems posed by plastic products and the role of extended producer responsibility in Europe
- 2019
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Ingår i: Journal of Cleaner Production. - : Elsevier. - 0959-6526 .- 1879-1786. ; 214, s. 550-558
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Tidskriftsartikel (refereegranskat)abstract
- Plastic products are easy and convenient for our everyday use, but their negative impacts on human health and the environment cannot be overlooked. The negative impacts and effects of plastic waste are now widely known and have been subject of much recent media coverage, both in Europe and on a global level. Faced with increasing amounts of plastic waste, the European Union as a whole and many European governments in particular, are currently revising the policy options available to cope with the problem. One of the tools which may be deployed with a view to reducing the pressures posed by plastic waste, is the Extended Producer Responsibility principle. It is considered to be one of the major waste management policy instruments that support the implementation of the European waste hierarchy. Its application may assist in fostering the collection and recycling of waste streams that contain plastic. This paper presents an overview of the problems posed by plastic waste, and outlines their environmental dimensions. It discusses the role of the Extended Producer Responsibility principle and provides some recommendations that may be useful in enhancing extended producer responsibility.
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| 5. |
- Mäkinen, Saku J., et al.
(författare)
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Prosumers’ digital business models for electric vehicles : Exploring microfoundations for a balanced policy approach
- 2019
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Ingår i: Digital business models. - Cham : Palgrave Macmillan. - 9783319969015 - 9783319969022 ; , s. 227-254
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- Mäkinen et al. provide an indispensable view of business model opportunities for electric vehicle (EV) prosumers in the future energy market. The digitalization of energy markets has started a transformation to smart grids where information flows bi-directionally end to end between energy production and consumption. The chapter explores how prosumers can create, deliver, and capture value with EVs in future energy systems. Focusing on prosumers’ digital business models (DBMs), the chapter illustrates the complex interdependencies between various activities and actors needed in the development of an energy system. In addition to demonstrating prosumers’ EV DBMs and the current state of readiness in value creation, delivery, and capture, Mäkinen et al. develop a balanced policy approach that is based on these DBM microfoundations.
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| 6. |
- Saari, Ulla A., et al.
(författare)
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Consumers' views on eco-friendliness as a dimension of a high-tech brand
- 2014
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Ingår i: Going Green - CARE INNOVATION 2014.
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Konferensbidrag (refereegranskat)abstract
- High-tech companies are facing the need to perform deeper analysis of how consumers view the eco-friendliness of their brands, in order to create green product and marketing strategies. The focus of this paper is to study whether consumers associate eco-friendliness with high-tech brands, and what kinds of consumers are most pro-environmental based on demographics. The key finding of this research is that consumers consider also eco‐friendly aspects when reflecting on high‐tech brands on four dimensions also used to measure general brand experience: the sensory, affective, behavioral and intellectual dimensions. Demographically, women consider eco‐friendliness more in association with high‐tech brands than men across all of the four brand experience dimensions. In addition, mature consumers consider on the intellectual and sensory brand dimensions more eco‐friendly aspects than young consumers. There are no statistically significant differences in the responses based on the educational background of the respondents.
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| 7. |
- Saari, Ulla A., et al.
(författare)
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Designing green marketing across industries : A conceptual framework and implications for consumers and transdisciplinary research
- 2018
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Ingår i: Handbook of sustainability science and research. - Cham : Springer. - 9783319630069 - 9783319630076 ; , s. 581-596
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Bokkapitel (refereegranskat)abstract
- Understanding what marketing messages trigger sustainable consumer behavior is one of the key issues for companies to be able to design effective green marketing. The goal of this paper is to present a conceptual framework for a green marketing approach that includes product, industry, production processes, and supply chain specific considerations to be utilized in the design of green product marketing for the mass markets. Based on a literature review, we have created a conceptual framework with industry-specific aspects on the basis of unique features in seven industrial sectors that are of relevance to the personal needs of consumers from an environmental perspective, but are focusing on the product-specific aspects of the marketed products. The originality of this study lies in the proposition that green marketing should use the actual product features as a starting point and not focus only on green consumers. The greenness of a product should be an additional dimension that adds to the competitiveness of the product when compared to conventional products. Theoretically, we propose that a transdisciplinary approach that integrates sustainable supply chain management perspectives to green marketing would benefit companies designing green marketing approaches and consumers making green product choices.
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| 8. |
- Saari, Ulla A.
(författare)
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Eco-friendliness in the brand experience of high-tech products
- 2016
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- The focus in this research is to develop a brand measurement scale for measuring how consumers experience eco-friendliness when reflecting on global high-tech brands. The aim is to examine can the eco-friendliness dimension in the brand experience of a high- tech brand be measured with a brand experience measurement scale by extending the research of Brakus et al. (2009). This research topic was selected because also high-tech companies are facing the need to analyze how consumers view the eco-friendliness of their brands in order to create greener products that could also benefit the financial performance of the company (Siegel, 2009). Eco-friendliness can be seen as an important factor for consumers when they are purchasing e.g. fast-moving consumer goods (McDonald et al., 2009) and automobiles (Kim, 2011). However, it is not still considered to be so relevant when buying consumer electronics or high-tech products and this is an area that has not been researched as extensively (McDonald et al., 2009). This dissertation focuses on this research gap and investigates how eco-friendliness can be measured in the brand experience of high-tech products.The approach in this dissertation is empirical and the research has been conducted as a replication and extension of the existing brand experience measurement scale (BBX scale) developed earlier by Brakus et al. (2009). The BBX scale was developed further and extended with a fifth dimension for eco-friendliness to get a better understanding of the concept of eco-friendliness in the brand experience. In the design of the study, the eco-friendliness dimension was created on the basis of the attested dimensions in the BBX model, including affective, behavioral, intellectual and sensory dimensions. The theoretical background of this dissertation is based in management of high-tech innovations and especially consumer behavior and brand management research in this domain. The research includes empirical data collected in a web survey in Finland that was analyzed by using the original BBX model and two different models portraying extensions of the BBX model that also included items on eco-friendliness.The contribution of this study is that theoretically brand experience was proved to have also an eco-friendliness dimension in addition to the affective, behavioral, intellectual and sensory dimensions included in the original BBX scale. This study succeeded in modelling the general brand experience of mobile phones based on the original BBX model and it was also confirmed that eco-friendliness is an additional, uniquely identifiable fifth dimension in the brand experience of high-tech brands. The implication of this finding is that high-tech companies should also take into account eco-friendliness that has become increasingly important in the management of corporate value and brands in the global competition (Mohr et al., 2010, Keller, 2013) in order to respond to the needs of green consumers (Chatterjee et al., 2010, Aaker, 2011, Kotler, 2011, Ottman, 2011, Accenture and UN_Global_Compact, 2014).
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| 9. |
- Saari, Ulla A., et al.
(författare)
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Eco-friendly brands to drive sustainable development : Replication and extension of the brand experience scale in a cross-national context
- 2017
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Ingår i: Sustainability. - : MDPI. - 2071-1050. ; 9:7
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Tidskriftsartikel (refereegranskat)abstract
- The purpose of this study is to explore how consumers perceive eco-friendliness in their brand experiences and how this can be measured cross-nationally. This is a replication-extension study based on an existing brand experience scale. Data were collected in India and Finland from smartphone users (N = 1008). The fitness of the brand experience model is validated cross-nationally with structural equation modeling. The empirical data consisting of consumers' responses on the Apple, Samsung, and Nokia brands confirm that there is a unique dimension of eco-friendliness in the general brand experiences of consumers, and it is generalizable cross-nationally in India and Finland. The study presents a consumer-focused measure of sustainable development that could be used to track how consumers perceive the eco-friendliness of brands. The paper links consumer experiences that guide sustainable consumption behavior to the macro-level management of sustainable development. This paper extends previous research on brand experience measurement by testing cross-nationally a scale including a dimension for measuring eco-friendliness. The brand experience measurement scale could aid companies in tracking the success of their sustainable development initiatives on the brand level.
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| 10. |
- Saari, Ulla A., et al.
(författare)
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Engaging students in cross-disciplinary research and education—A processual approach to educational development
- 2019
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Ingår i: Handbook of sustainability science and research. - Cham : Springer. - 9783319630069 - 9783319630076 ; , s. 353-363
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Bokkapitel (refereegranskat)abstract
- The creation of future sustainable and efficient energy systems requires a cross-disciplinary approach in engineering education. In order for energy-related engineering students to be prepared for real-world situations after their studies, it is important that, while they are still studying, they obtain the basic skills for handling different concepts, theoretical frameworks and solution types created in the various disciplines involved. At the Tampere University of Technology (TUT), a cross-disciplinary team was formed from four different departments in three different faculties to create a platform for research and education purposes on the university campus. The purpose was to coordinate research and provide students with a wider picture and a concrete implementation of the different layers and aspects that need to be taken into account when creating innovative solutions for future digital energy systems. The creation of the platform started from a successful student ideation competition that produced many viable solutions. This paper describes the bottom-up incremental process by which the cross-disciplinary platform was created. The innovative solutions created in the student ideation competition convinced the university organization that the cross-disciplinary collaboration should have a more permanent platform on the university campus, allowing researchers and students to incorporate more sustainability and systemic aspects into their work, and having a positive impact on the sustainable energy consumption on the campus.
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