Creating value through wholesaler and retailer interface

• In the premium price range, retailer collaboration and showroom decoration as wellas information dissemination play an important role in the consumer sector, particularly in furnituresales. The purpose of this research is to report findings from Swedish wholesaler and its process toimprove sales of order driven furniture business.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

Nyckelord

Strategy

Supply chain management

Demand creation

Retail

Value gaps

Kvalitetsdriven logistik

Resursåtervinning

Resource Recovery

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)