Responding the market demand and improving product utilization using rent-and-sell strategy

• The purpose of this article is to analyse a business scenario, which combines the apparel rent-and-sell strategies to maximize apparel utilization while reducing the overall demand for new products. The developed game theory models hypothesize aspects including product quality, manufacturing cost, product use-cycles, and renting as alternate to buying to investigate their impact on the supply chain actors. Further, the developed supply chain scenarios have been numerically illustrated and compared against the sell-only business scenario to quantify the impact of product renting.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

game theory

supply chain setup

alternative business model

product utilization

Textil och mode (generell)

Textiles and Fashion (General)

Business and IT

Handel och IT

Publikations- och innehållstyp

ref (ämneskategori)

kon (ämneskategori)