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Consumer Behaviour :
Consumer Behaviour : A Nordic perspective
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- Ekström, Karin M. (redaktör/utgivare)
- Högskolan i Borås,Institutionen Handels- och IT-högskolan
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(creator_code:org_t)
- ISBN 9789144055770
- Studentlitteratur, 2010
- Engelska 617 s.
- Relaterad länk:
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https://urn.kb.se/re...
Abstract
Ämnesord
Stäng
- This is the first Nordic textbook on Consumer Behaviour. The aims of the book are to describe and explain consumer behaviour in general and stimulate reflection on Nordic consumer behaviour in particular. The book is unique in that it includes contributions from key researchers in the Nordic countries representing a variety of disciplines. The different perspectives, theories and methods that are used in the various disciplines contribute to a better and more comprehensive understanding of the diverse dimensions of consumption.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Publikations- och innehållstyp
- vet (ämneskategori)
- sam (ämneskategori)
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