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International growth strategies in different marketing contexts
-
- Andersson, Svante, 1962- (author)
- Högskolan i Halmstad,Centre for Technology, Innovation and Marketing Management (CTIM2)
- (creator_code:org_t)
- New York : Routledge, 2011
- 2011
- English.
- In: International Growth of Small and Medium Enterprises. - New York : Routledge. - 9780415872706 - 9780203842560 ; , s. 97-114
- Book chapter (peer-reviewed)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Business studies
- Företagsekonomi
Publication and Content Type
- ref (subject category)
- kap (subject category)
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