The interactive decision when outsourcing new product development

• This article focuses on the outsourcing of new product development (NPD) in medium‐sized firms, and it specifically focuses the decisions connected to outsourcing. Although the model presented in the article is probably useful for small and large firms, the firms in the empirical study are medium‐sized. NPD is a knowledge‐intensive line of activities that requires the ability to handle uncertainties and it is very dependent on the individuals involved in the process. In this way it differs from production, which (especially when producing standard items in a large scale) is easier to control, monitor and evaluate the costs.Outsourcing can lead to advantages in the form of lower costs, access to knowledge or other resources (labs, funding etc.) as well as access to new markets, but it can also result in aknowledge drain, lower motivation among in‐house staff or an increased level of dependency on external organisations. A decision model is presented in this article that describes the decision process when outsourcing NPD.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

TEKNIK OCH TEKNOLOGIER  -- Annan teknik -- Övrig annan teknik (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Other Engineering and Technologies -- Other Engineering and Technologies not elsewhere specified (hsv//eng)

Nyckelord

Outsourcing decision

NPD

outsourcing of NPD

SME

beslutsprocesser

nyproduktutveckling

outsourcing

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