Research Criteria in Marketing Journals : AMJ, EJM and JM

• The aim of this paper is to assess a selection of marketing journals in terms of: (i) the proportion of 'empirical' versus 'non-empirical' contributions; (ii) the proportion of national versus international research data; (iii) the geographic origin of research data; and (iv) the authors' geographic affiliations. The sample consists of: Australasian Marketing Journal (AMJ), European Journal of Marketing (EJM) and Journal of Marketing (JM). The empirical findings indicate that empirical contributions dominate in the selected journals. In addition, the geographic origin of research data and the authors' geographic affiliation with empirical research data varies across the selected journal titles. In addition, there are only minor differences between national and international research data.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Marketing

journals

data collection

research criteria

research data

geographic affiliation

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)