Suddenly disconnected : the Facebook outage, the highly wired, and the affective ambiguities of digital life

• This paper explores how a social media breakdown is experienced in a highly wired context where social media practice has become mundane to the point of invisibility (Chun, 2016; Deuze, 2012). More specifically, it examines how a group of Swedish university students (n=191) responded to the major Facebook outage on the evening of October 4th 2021, when popular services such as Facebook, Instagram and Messenger stopped working for about six hours. Drawing on empirical data from an online survey conducted in the immediate aftermath of this unusual global event of involuntary disconnection, as well as on theory and research on historical blackouts, digital disconnection and digital wellbeing, the paper brings to light and discusses the affective ambiguities of contemporary digital life. For example, the most frequently used words for describing the experience of the outage were “nice” and “relaxing” but also “stressful” and “boring”. By exploring the emotions involved in the experience of being suddenly and collectively disconnected for hours, this paper makes a valuable contribution not only to previous studies on affect and technological failure where the focus is rather on individual responses to more temporary malfunctions (Paasonen, 2015). It also contributes to the growing field of digital disconnection studies by examining experiences of involuntary disconnection instead of practices of voluntary disconnection and abstention from digital media (Syvertsen, 2020; Syvertsen & Enli, 2020).

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

Publikations- och innehållstyp

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