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An Empirical Study ...
An Empirical Study on Training, Job Satisfaction, and Corporate Brand Image Relationship to Employees Working Performance in Context of British American Tobacco, Dhaka
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- Chowdhury, Ehsanul, 1977- (författare)
- American International University-Bangladesh, Bangladesh,Sustainable Business Relations
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- Hira, Eric Lynn (författare)
- American International University-Bangladesh, Bangladesh
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- Mamun, Abdullah Al (författare)
- American International University-Bangladesh, Bangladesh
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- Kaisar, Mohammad Moshfequn (författare)
- American International University-Bangladesh, Bangladesh
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(creator_code:org_t)
- IGI Global, 2012
- 2012
- Engelska.
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Ingår i: International Journal of Applied Behavioral Economics. - : IGI Global. - 2160-9802 .- 2160-9810. ; 1:3, s. 58-69
- Relaterad länk:
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https://urn.kb.se/re...
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https://doi.org/10.4...
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Abstract
Ämnesord
Stäng
- This paper examines the relationship of training, job satisfaction, and corporate brand image with employees working performance at British American Tobacco, Dhaka. A significant relationship exists between training and employees’ performance at BAT Dhaka in Bangladesh. To produce better work efforts, it is important to note that job satisfaction influences satisfactory performance output. It is found that brand image psychologically influences and motivates employees and is strongly related to employees working effort. About 100 questionnaires were distributed among the respondents of BAT Dhaka and data were analyzed. Correlation analysis and stepwise regression analysis were performed for testing hypotheses. The research showed that relationships exist between Training, Brand Image, and Job satisfaction among employees working performance.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Nyckelord
- Corporate Brand Image
- Employee Performance
- Employee Working Performance
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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