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Formulation of mark...
Formulation of marketing information and communication strategies in Taiwan tourism industry
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- Lee, Tzong-Ru (författare)
- National Chung Hsing University, Taiwan
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- Kuo, Yu-Hsuan (författare)
- National Chung Hsing University, Taiwan
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- Hilletofth, Per (författare)
- Jönköping University,JTH, Industriell organisation och produktion,JTH. Forskningsmiljö Industriell produktion,Högskolan i Jönköping
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(creator_code:org_t)
- Phuket : ToKnowPress, 2013
- 2013
- Engelska.
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Ingår i: Proceeding of the 2013 International Conference on Technology Innovation and Industrial Management, 29-31 May 2013, Phuket, Thailand: Diversity, technology, and innovation for operational competitiveness. - Phuket : ToKnowPress. ; , s. 103-111, s. 103-111
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Abstract
Ämnesord
Stäng
- Purpose: The purpose of this research is to formulate marketing information and communication (ICT) strategies for Taiwan tourism industry. Design/methodology/approach: This research uses a literature review to identify problems and solutions of Taiwan’s tourism industry. One of the identified problems is used as an example to formulate marketing ICT strategies. Findings: This research has identified twenty-five main problems and forty-eight solutions of Taiwan’s tourism industry and formulated marketing ICT strategies for one of the identified problems. Research limitations/implications: The subsequent research can apply other research method to improve the reliability and validity. Practical implications: The application of marketing ICT strategies can be used in other country’s tourism industry and be adapted to other industries as well. Originality/value: This research clarifies the problems of Taiwan’s tourism industry and applies marketing ICT strategies in Taiwan tourism industry.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Information Systems, Social aspects (hsv//eng)
Nyckelord
- Tourism Industry
- Information and Communications Technology (ICT)
- Taiwan
- Economics and Business
- Ekonomi och näringsliv
- Information Systems
- Social aspects
- Systemvetenskap
- informationssystem och informatik med samhällsvetenskaplig inriktning
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)