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Sökning: id:"swepub:oai:DiVA.org:his-18550" > Charting service ec...

Charting service ecosystems flexibility : A museum setting

Brozović, Danilo (författare)
Högskolan i Skövde,Institutionen för handel och företagande,Forskningsmiljön Framtidens företagande,Knowledge and Innovation Management (KIM)
Tregua, Marco (författare)
Department of Economics, Management, and Institutions, University of Naples Federico II, Italy
 (creator_code:org_t)
2020-06-05
2020
Engelska.
Ingår i: International Journal of Nonprofit & Voluntary Sector Marketing. - : John Wiley & Sons. - 1465-4520 .- 1479-103X. ; 25:4
  • Tidskriftsartikel (refereegranskat)
Abstract Ämnesord
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  • The service ecosystems perspective has rarely been applied in literature tackling the nonprofit and voluntary sectors. Service ecosystems are defined as self-adjusting systems of resource-integrating actors connected by shared institutional arrangements and mutual value creation. By addressing service ecosystems flexibility (i.e., the ability of service ecosystems to adjust to changes), this article seeks to provide a framework that charts service ecosystems flexibility and explains its pillars, as well as the ways in which new technologies affect visitors and arts. The study focuses on service ecosystems changes initiated by technology, visitors, and organizers, aimed at increasing the level of museum visitors' experience. The study is performed in a service ecosystem comprising a sculpture arts exhibition and its online extensions in the form of Instagram, Facebook, and Twitter accounts. Collected data consist of interviews with the exhibition visitors and organizers, participative observations performed in the exhibition context, and online posts and media coverage related to the exhibition. The research process is iterative and abductive, continuously combining insights that emerge from the literature and the analyzed data through triangulation. The main findings emphasize organizers' pivotal role as the actor that orchestrates value cocreation in the service ecosystem by steering this process based on emerging changes. Additionally, the findings flesh out the role of technology in a service ecosystem and offer a more comprehensive view of service ecosystems flexibility.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

arts
flexibility
museums
service ecosystems
service ecosystems flexibility
value creation
Knowledge and Innovation Management (KIM)
Knowledge and Innovation Management (KIM)

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ref (ämneskategori)
art (ämneskategori)

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Brozović, Danilo
Tregua, Marco
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SAMHÄLLSVETENSKAP
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Högskolan i Skövde

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