Building successful strategic alliances

• Thinking of strategic alliance as a parental relationship is not a new idea, but it works. Two firms come together to give birth to an idea, a product, another firm, or research that embodies the best characteristics of each parent. And, just as in human parental relationships, the firms have varying levels of responsibilities toward their 'child'. The paper evaluates the decisions that have to be made to build successful strategic alliances.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Industrial relations

Companies alliances

Successful strategic alliances

Industrial management

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)