Hashtags and followers An experimental study of the online social network Twitter

• We have conducted an analysis of data from 502,891 Twitter users and focused on investigating the potential correlation between hashtags and the increase of followers to determine whether the addition of hashtags to tweets produces new followers. We have designed an experiment with two groups of users: one tweeting with random hashtags and one tweeting without hashtags. The results showed that there is a correlation between hashtags and followers: on average, users tweeting with hashtags increased their followers by 2.88, while users tweeting without hashtags increased 0.88 followers. We present a simple, reproducible approach to extract and analyze Twitter user data for this and similar purposes.

Ämnesord

NATURVETENSKAP  -- Data- och informationsvetenskap -- Medieteknik (hsv//swe)

NATURAL SCIENCES  -- Computer and Information Sciences -- Media and Communication Technology (hsv//eng)

NATURVETENSKAP  -- Data- och informationsvetenskap -- Annan data- och informationsvetenskap (hsv//swe)

NATURAL SCIENCES  -- Computer and Information Sciences -- Other Computer and Information Science (hsv//eng)

Nyckelord

Experimental study

Correlational analysis

Hashtags

Followers

Publikations- och innehållstyp

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