Qualitative methods in media management research

• In this chapter, we argue that well-conducted qualitative research can play an important role in advancing the field of media management through theory building. We outline and compare different perspectives to qualitative research and how these can be used in terms of sampling, data collection and analysis. We also introduce relevant criteria to assess the quality of qualitative research and present some ethical considerations.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

Nyckelord

Cross-case analysis

Data generation

Qualitative research

Quality criteria

Research design

Theory building

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