Striving for a sustainable and resilient life amidst Covid-19 pandemic : An analysis of Wuhan citizens’ short video production on social media app Douyin during the lockdown

• In the context of Wuhan, a Chinese city that implemented a 76-day Covid-19 lockdown and became closely associated with the pandemic, this paper examines how citizens used social media production to compensate the loss of physical meetings and enable social connection. Based on qualitative analysis of short videos on the Douyin app created by Wuhan citizens, the paper outlines (1) how interpersonal relations were embedded in videographic content, and (2) how videographic techniques were used to reproduce stay-at-home experiences of socializing virtually with others. The paper contributes to research about consumers’ responses to threats, videographic consumer research, and media management scholarship.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

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