Capitalisation of Advertising Expenditure in the Media Industry : Regulatory Differences and their Consequences for International Financial Accounting

• Even though the IASB and the FASB have placed high emphasis on convergence efforts to reach one consistent set of international standards, the regulations with respect to advertising expenditures still incorporate differences in accounting treatment. Significant debates of how to handle intangible assets and internally generated value continue. In this context, the purpose of this study is to analyse the existing regulations on advertising expenditure and to highlight the consequences of divergent regulations. Additionally, the authors identify issues where the existing regulations either are not comprehensible or not consistent in their approach.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Financial Accounting

International Accounting

Advertising Expenditure

Media Industry

Publikations- och innehållstyp

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