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The Place Marketing...
The Place Marketing Concept of Rural Municipalities in Northern Sweden : a Content Analysis of the Municipals' Homepages
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- Rauhut Kompaniets, Olga, 1980- (författare)
- Moscow State University of Economics, Statistics and Informatics (MESI), Moscow, Russia
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- Rauhut, Daniel, 1968- (författare)
- Högskolan Väst,Avd för socialpedagogik och sociologi,University West, Trollhättan, Sweden
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(creator_code:org_t)
- Bucharest : Regional Science Association, 2013
- 2013
- Engelska.
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Ingår i: Romanian Journal of Regional Science. - Bucharest : Regional Science Association. - 1843-8520. ; 7:2, s. 11-36
- Relaterad länk:
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http://www.rrsa.ro/r...
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visa fler...
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https://ideas.repec....
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https://hh.diva-port... (primary) (Raw object)
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https://du.diva-port... (primary) (Raw object)
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https://urn.kb.se/re...
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https://urn.kb.se/re...
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https://urn.kb.se/re...
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visa färre...
Abstract
Ämnesord
Stäng
- The place marketing concept is one of the most popular concepts used in the analysis and promotion of countries, regions, cities and towns. The intensification of competition for investment, tourism and human resources among European cities and towns has increased the importance of being unique. Most studies on place marketing focus on unique selling points and thus on brands of already extensively 'marketed' countries, national capitals and other large metropolitan areas, while the rural towns that need more marketing attention, given their need to overcome their lack of material and non-material resources, are often ignored. This is based on the idea of the promotion to target markets of the unique selling points of the town in question. This paper aims to discuss the extent to which the place marketing concept can be viewed as an essential tool in the effective promotion of 75 rural towns in the seven northernmost regions of Sweden. The paper outlines the reasons why rural towns in Northern Sweden should use place marketing. The article also highlights the basic features of the place marketing concept and its key elements for rural towns as well as describing the target audience for rural towns while identifying their specific needs and wants.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Tvärvetenskapliga studier inom samhällsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Social Sciences Interdisciplinary (hsv//eng)
- SAMHÄLLSVETENSKAP -- Social och ekonomisk geografi -- Ekonomisk geografi (hsv//swe)
- SOCIAL SCIENCES -- Social and Economic Geography -- Economic Geography (hsv//eng)
Nyckelord
- Place marketing
- regions
- rural towns
- Human and economic geography
- Ekonomisk geografi
- Sociologi
- Sociology
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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