City Marketing : The Role of the Citizens

• The transformation from an industrial society to a knowledge society has in substantial ways altered the conditions for urban planning and management. This chapter addresses the question of how to involve large groups of citizens that are directly as well as indirectly affected by various urban development planning measures. It discusses the concept of city marketing, from a perspective of practice and theory, and we identify challenges concerning the role of citizens in contemporary urban development planning. The chapter explores the descriptive city marketing theory and considers city marketing as a demand-oriented approach to urban planning. It discusses why and how the interests and attitudes of local citizens should be taken into account in urban development planning and reinvention processes. The chapter discusses the quantitative approach is one possibility to involve citizens and strengthen their input in urban development planning. It explores how to identify and measure the demand for public goods in the built environment.

Ämnesord

SAMHÄLLSVETENSKAP  -- Social och ekonomisk geografi (hsv//swe)

SOCIAL SCIENCES  -- Social and Economic Geography (hsv//eng)

Publikations- och innehållstyp

vet (ämneskategori)

kap (ämneskategori)