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Pricing strategy re...
Pricing strategy research in the dual-channel pharmaceutical supply chain considering service
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- Lu, Qian (författare)
- KTH,Produktionsutveckling,Sanya Science and Education Innovation Park of Wuhan University of Technology, Sanya, China; School of Transportation and Logistics Engineering, Wuhan University of Technology, Wuhan, China
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- Liu, Qing (författare)
- Sanya Science and Education Innovation Park of Wuhan University of Technology, Sanya, China; School of Transportation and Logistics Engineering, Wuhan University of Technology, Wuhan, China
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- Wang, Yong (författare)
- KTH,Processer,Wuhan University of Science and Technology, Wuhan, China
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- Guan, Mingke (författare)
- KTH,Produktionsutveckling,Wuhan University of Science and Technology, Wuhan, China
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- Zhou, Zhigang (författare)
- School of Management, Wuhan University of Science and Technology, Wuhan, China
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- Wu, Yajun (författare)
- School of Management, Wuhan University of Science and Technology, Wuhan, China
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- Zhang, Jiamin (författare)
- School of Management, Wuhan University of Science and Technology, Wuhan, China
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(creator_code:org_t)
- Frontiers Media SA, 2024
- 2024
- Engelska.
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Ingår i: Frontiers In Public Health. - : Frontiers Media SA. - 2296-2565. ; 12
- Relaterad länk:
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https://doi.org/10.3...
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https://urn.kb.se/re...
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https://doi.org/10.3...
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Abstract
Ämnesord
Stäng
- In the context of developing a new era, the pharmaceutical supply chain market has gradually transformed from a seller’s market to a buyer’s market. The closer the consumers are, the greater the market pricing power, so the pharmaceutical market power of manufacturers and retailers has also changed. This study considers the effect of service on the pricing strategy of the pharmaceutical platform supply chain. The study aimed to coordinate optimization, and the coordination strategy of the pharmaceutical platform supply chain of complementary products is discussed mainly by researching the price and service factors. Various situations are studied by hypothesis and model solving. This study uses Stackelberg game decision-making. Manufacturers are at the forefront of platform supply chain decisions. The research found that the price was lower under centralized decision-making than under decentralized decision-making. Coordination between price and service levels needs attention in the pharmaceutical platform supply chain of complementary products, and the service level should be controlled within a certain range. Only by improving the service level can enterprises maximize profits, providing a theoretical basis for pharmaceutical supply chain pricing strategy research. Supply chain members must strive to improve service levels to improve medical supply consumers’ (patients) psychological satisfaction level. Service levels do not fully mitigate channel conflict. Therefore, pharmaceutical complements have become a way to alleviate the conflicts in the pharmaceutical platform supply chain.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- complementary products
- considering service
- dual-channel supply chain coordination
- game decision-making
- pharmaceutical platform supply chain
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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