Touching Tubs and Grabbing Gable-tops: An Editorial to the Special Issue on Human-packaging Interaction

• This editorial covers the recent advances in marketing and ergonomics research with respect to packaging, inparticular, the papers that form part of the special issue on human-packaging interaction. It presents a classificationof contributions to the literature in four categories, namely, (a) research methodology; (b) design methodology;(c) insights; and (d) industry application. Based on the discussion of recent literature, a researchagenda is proposed.

Ämnesord

TEKNIK OCH TEKNOLOGIER  -- Annan teknik (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Other Engineering and Technologies (hsv//eng)

Nyckelord

user; consumer; human factors; food packaging; medical packaging; design

Publikations- och innehållstyp

vet (ämneskategori)

art (ämneskategori)