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The Role of Relatio...
The Role of Relationship Selling in Technology Start-up Firms : Two Case Studies in Europe and Asia
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- Kowalkowski, Christian, 1978- (författare)
- Linköpings universitet,Tekniska högskolan,Industriell marknadsföring
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- Svensson, Peter, 1974- (författare)
- Linköpings universitet,Ekonomiska institutionen,Tekniska högskolan
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- Rehme, Jakob, 1967- (författare)
- Linköpings universitet,Tekniska högskolan,Ekonomiska institutionen
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(creator_code:org_t)
- Curtin University of Technology, 2005
- 2005
- Engelska.
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Ingår i: IMP Group in Asia Conference ¿Building Social Capital in Networks¿,2005. - : Curtin University of Technology.
- Relaterad länk:
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http://muresk.curtin...
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https://urn.kb.se/re...
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Abstract
Ämnesord
Stäng
- This paper investigates the first business exchange of new start-up firms. The authors use the framework of relationship marketing combined with entrepreneurship theory to describe start-up firms selling activities. They conclude that the first business exchange passes through three important activity phases; (1) credibility, (2) closing activities, and (3) operations.
Nyckelord
- SOCIAL SCIENCES
- SAMHÄLLSVETENSKAP
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)