Sökning: id:"swepub:oai:DiVA.org:liu-54841" >
What does a service...
What does a service-dominant logic really mean for manufacturing firms?
-
- Kowalkowski, Christian, 1978- (författare)
- Linköpings universitet,Industriell marknadsföring och industriell ekonomi,Tekniska högskolan
-
(creator_code:org_t)
- Linköping : Linköping University Electronic Press, 2010
- 2010
- Engelska.
-
Ingår i: Industrial Product-Service Systems (IPS<sup>2</sup>). - Linköping : Linköping University Electronic Press. - 9789173933810 ; , s. 229-235
- Relaterad länk:
-
http://www.ep.liu.se...
-
visa fler...
-
https://urn.kb.se/re...
-
visa färre...
Abstract
Ämnesord
Stäng
- Service infusion is a major global business trend in manufacturing industries. This means that firms strategically increase their service orientation in order to increase profit margins. In parallel to this development, the service-dominant logic has emerged as arguably the most challenging recent scholarly marketing debate. Positioning service as dominant in marketing logic clearly challenges traditional practice, given that much of marketing theory originated from a goods-dominant view. However, there are several misconceptions of what this logic means, leading to erroneous managerial implications. Therefore, the objective is to (1) explain the distinct difference between a product-service transition and a transition from goods-dominant to service-dominant logic, and (2) discuss what these transitions mean for industry and academia. For example, a transition to service-dominant logic implies much more than an increased emphasis on the firm’s product-service systems; it implies a reframing of the purpose of the firm and its collaborative role in value co-creation.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Service-dominant logic
- Service infusion
- Value-in-use
- Solutions
- TECHNOLOGY
- TEKNIKVETENSKAP
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)
Hitta via bibliotek
Till lärosätets databas