What happened with the grandiose plans? Strategic plans and network realities in B2B interaction

• Research concerned with business relationships and organizational levels, respectively, has addressed companies difficulties in realizing their strategies. Studies of business relationships explain this through actions and reactions among business partners. Organizational studies note gaps between strategic and operational organizational levels in perceptions and goals. This paper combines these perspectives to obtain new insights into why company strategies may not materialize. The purpose of this paper is to describe and discuss how actor bonds on various organizational levels in business relationships affect strategy realization. The paper shows that actors on similar organizational levels representing different companies may actually share more understandings and activities than actors within the same company. The paper contributes to research on dyadic business relationships by highlighting differences in perspectives on various organizational levels, adds insights into research studying organizations by including a business-relationship aspect, and increases understanding of why strategic plans sometimes fail to succeed.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Strategy

Organizational levels

Operational

Top management

Acquisition

Procurement project

Case study

BT Industries

Volvo Group

MEDICINE

MEDICIN

Marketing

Business Studies

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)