Sökning: id:"swepub:oai:DiVA.org:liu-63120" >
Pros and Cons of Lo...
Pros and Cons of Long-Term Customer Relationships
-
- Öberg, Christina, 1970- (författare)
- Linköpings universitet,Industriell marknadsföring och industriell ekonomi,Tekniska högskolan
-
(creator_code:org_t)
- Nova Science Publishers, Inc. 2010
- 2010
- Engelska.
-
Ingår i: Customer relations. - : Nova Science Publishers, Inc.. - 9781617612107 ; , s. 158-
- Relaterad länk:
-
http://www.worldcat....
-
visa fler...
-
https://urn.kb.se/re...
-
visa färre...
Abstract
Ämnesord
Stäng
- Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a companys interactions with clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes -- principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske's relational models framework to construct their relationships with service organisations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.
Nyckelord
- SOCIAL SCIENCES
- SAMHÄLLSVETENSKAP
Publikations- och innehållstyp
- vet (ämneskategori)
- kap (ämneskategori)
Hitta via bibliotek
Till lärosätets databas